Re: Moving "C"onsent from Tracking Status to Permitted Use?

Hi JC,

I agree that existing (behavioral) ad interest frameworks can be adapted easily to support DNT. As we learned from P3P, a technical platform for privacy protection needs to be embeded into a framework of enforceable rules. 

If DNT is going to play out as a collection limitation tool, then the framework will be enforceable data protection rules/local laws. If DNT is going to play out as a use limitation tool, the framework will be the self regulatory frameworks that are out there.

So far neither DAA or E-DAA has given any clarity as to, if and how DNT will be adapted to the self regulatory frameworks. That is why for me it is important to learn from industry whether DNT will have ANY added value in terms of providing a minimum and non-negotiable level of privacy protection for all individuals by default.  

Hopefully it will become clear soon what the purpuse of DNT is going to be. It will make all of a difference if the group has reached consensus about what type of DNT we are building. It allows us to revisit many of the topics that are intertwined.

For example, if DNT is a use limitation instrument, then in terms of providing a minimum of non-negotiable level of privacy protection to all individuals DNT has to be enabled by default. if DNT is a collection limitation instrument, DNT needs to express the intentions of a user, which makes a DNT unset more in the line of a reasonable default.


John Simpson <> wrote:

>For what it's worth, if you run AdBlocker plus, you don't see any DAA
>icons on the MSN home page…
>On Mar 29, 2013, at 8:19 AM, JC Cannon <> wrote:
>> Mike,
>> To respond to your early comment about the use of the AdChoices icon.
>I’m hoping you will clear up the misconception about its purpose being
>solely for refusal of OBA. The icon is to permit users to express their
>Advertising Choices. If you click on the icon on Microsoft’s
> page it will take you to
>where you can opt-out of or opt-in to OBA. You can also use it to go to
>the industry opt-out page or our dashboard where you can select your
>advertising interests, among other things.
>> <image004.jpg>
>> AdChoices can be easily adapted to support DNT and I hope you will
>help spread the word about its versatility. J
>> Best regards,
>> JC
>> From: Peter Cranstone [] 
>> Sent: Friday, March 29, 2013 8:11 AM
>> To:
>> Subject: RE: Moving "C"onsent from Tracking Status to Permitted Use?
>> Hi Bryan,
>> Great post regarding:
>> Exactly the point I have been making for some time, that the whole
>UA/UI-based approach to tracking preference management will not scale,
>when on my smartphone I may have three different Web browsers
>installed, and a dozen or more hybrid Web apps (which to me are
>indistinguishable from native apps); as well as several other devices:
>laptops, desktops, tablets, web-enabled TVs/bluray/car/appliances etc
>etc. And multiple users of many of those devices, who all will need to
>be served equivalently under a common preferences UI unless it
>considers persona.
>> We've already solved that problem using all current Web standards
>including DNT. It scales to every device and every browser and allows
>the user complete control over what gets shared with a content
>> Cheers,
>> Peter
>> _________________________
>> Peter J. Cranstone
>> CEO.  3PMobile
>> Boulder, CO  USA
>> <image003.jpg>
>> Improving the Mobile Web Experience
>> Cell: 720.663.1752
>> Web site:
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Received on Saturday, 30 March 2013 17:06:44 UTC