RE: New text Issue 25: Aggregated data: collection and use for audience measurement research

When 90+% of the US marketplace begins to adhere to a W3C DNT standard, then we might consider shutting down the DAA opt out program, but since that is likely a very long time off, I think it behooves users to have us continue operations.

Mike Zaneis
SVP & General Counsel
Interactive Advertising Bureau
(202) 253-1466

Follow me on Twitter @mikezaneis


From: Dobbs, Brooks [mailto:Brooks.Dobbs@kbmg.com]
Sent: Wednesday, March 20, 2013 5:07 PM
To: JC Cannon; Justin Brookman; public-tracking@w3.org
Subject: Re: New text Issue 25: Aggregated data: collection and use for audience measurement research

Can I suggest we don't open this particular worms?  Different opt-out regimes may preclude activities specific to each specific regime.  I, for one, am not familiar with every Opt-Out regime.  Similarly, DNT will independently prohibit certain activities per its unique compliance spec.   There may be very significant overlap between what DNT means and what Opt-Out means for many regimes, but I would not expect that to be a perfect overlap.

Is is safer to put this in terms of DNT being a global expression of choice relative to DNTs compliance spec than to imply that that such spec necessarily is a superset of all Opt-Out regimes?  I can already think of cases where the Opt-Out regime goes further than DNT (short term collection and use).

I think we should use care not to conflate Opt-Out with DNT.

-Brooks

--

Brooks Dobbs, CIPP | Chief Privacy Officer | KBM Group | Part of the Wunderman Network
(Tel) 678 580 2683 | (Mob) 678 492 1662 | kbmg.com
brooks.dobbs@kbmg.com

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From: JC Cannon <jccannon@microsoft.com<mailto:jccannon@microsoft.com>>
Date: Wednesday, March 20, 2013 2:56 PM
To: Justin Brookman <justin@cdt.org<mailto:justin@cdt.org>>, "public-tracking@w3.org<mailto:public-tracking@w3.org>" <public-tracking@w3.org<mailto:public-tracking@w3.org>>
Subject: RE: New text Issue 25: Aggregated data: collection and use for audience measurement research
Resent-From: <public-tracking@w3.org<mailto:public-tracking@w3.org>>
Resent-Date: Wednesday, March 20, 2013 2:57 PM

Is one to infer that once deployed DNT will replace current opt-out regimes?

JC

From: Justin Brookman [mailto:justin@cdt.org]
Sent: Wednesday, March 20, 2013 8:58 AM
To: public-tracking@w3.org<mailto:public-tracking@w3.org>
Subject: Re: New text Issue 25: Aggregated data: collection and use for audience measurement research

DNT is intended to operate as one global opt-out.  This standard will not be effective if DNT because a very narrow opt-out for some purposes, and you need to separately go to the DAA page to opt out of behavioral advertising, and later to the ESOMAR page to opt out of market research.  (And even then, both those opt-outs will suffer from the same problems we have today that DNT was designed to solve --- lack of comprehensiveness and impermanence.)



Justin Brookman

Director, Consumer Privacy

Center for Democracy & Technology

tel 202.407.8812

justin@cdt.org<mailto:justin@cdt.org>

http://www.cdt.org

@JustinBrookman

@CenDemTech
On 3/20/2013 11:38 AM, Kathy Joe wrote:
Hi Rigo,
Yes as signaled by this text:
 In addition, the third party must be subject to an independent certification process under the oversight of a generally-accepted market research industry organization that maintains a web platform providing user information about audience measurement research. This web platform lists the parties eligible to collect information under DNT standards and the audience measurement research permitted use and it provides users with an opportunity to exclude their data contribution
Kathy

.From: Rigo Wenning [mailto:rigo@w3.org]
To: public-tracking@w3.org<mailto:public-tracking@w3.org>
Cc: Kathy Joe [mailto:kathy@esomar.org]
Sent: Wed, 20 Mar 2013 16:33:13 +0100
Subject: Re: New text Issue 25: Aggregated data: collection and use for audience measurement research

Katy,

in your suggested system, how could I signal to the audience measurement
system that for some valid reason (looking at medical data), I don't
want to be calibrated for the next 5 clicks? Is there an opt-out?

--Rigo

On Tuesday 19 March 2013 17:00:01 Kathy Joe wrote:
> Here is a revised text for Issue 25 redrafted to take into account
> various comments on the previous draft.