- From: Chris Mejia <chris.mejia@iab.net>
- Date: Wed, 19 Jun 2013 23:45:30 +0000
- To: David Singer <singer@apple.com>
- CC: "Roy T. Fielding" <fielding@gbiv.com>, W3C DNT Working Group Mailing List <public-tracking@w3.org>
Hi David, Thanks for weighing in and apologies for the tardy reply-- I've been traveling, and am a bit behind on email. I should acknowledge that defining this kind of traffic (in words) has been challenging for industry too. Anecdotally, we'd love to apply this kind of logic: "you just know it when you see it" or "if it looks like a duck, quacks like a duck, then it's a duck." Unfortunately neither of those anecdotal definitions are acceptable for industry specs and initiatives. I normally agree with simplification, but in this case, every time we try to simplify, it seems that we inadvertently leave out some bad actor use-case(s) of concern that wouldn't be covered with less text-- so we end up throwing those words right back into the definition to cover the bad use cases. Defining the problems well is in fact the topic dejour with the IAB's "Traffic of Good Intention" Taskforce (TOGI), which is attempting to solve issues around traffic that is in fact disingenuous, deceptive, fraudulent and the like. Maybe "misrepresentative" is a better word, but when I tried to vet that word, it was pointed out that one can unintentionally misrepresent one's self (i.e. make a programming mistake that results in an unintentional interaction), and doing so would be different than intentionally trying to misrepresent one's self (deceptive, nefarious, malicious, fraudulent). So these words and definitions want to hinge on INTENT of the actor creating/supporting the traffic or behavior. I agree that disingenuous is not a word that's used in every-day interactions, so it can seem a bit odd. But placed in the context of an actor's intent, it's better than most words I've tried to vet for this definition. I hope this helps. Best Regards, Chris Chris Mejia | Digital Supply Chain Solutions | Ad Technology Group | Interactive Advertising Bureau - IAB On 6/14/13 7:18 PM, "David Singer" <singer@apple.com> wrote: > >On Jun 13, 2013, at 20:46 , Chris Mejia <chris.mejia@iab.net> wrote: > >> CM: Good catch on the word invalid in the heading-- that should have >>been >> changed in the subject line to "disingenuous". > >This is at least an odd word to use. > >"lacking in frankness, candor, or sincerity; falsely or hypocritically >ingenuous; insincere: Her excuse was rather disingenuous." > >so... > >"I didn't give you my seat because I didn't realize that you are a senior >citizen." She's pretending to be naive, but is in fact simply >self-centred; this is falsely ingenuous. > > >How this applies to web traffic currently defeats me. Is it a technical >term of art used in the security industry? > > >David Singer >Multimedia and Software Standards, Apple Inc. >
Received on Wednesday, 19 June 2013 23:46:39 UTC