Re: Revised text issue 25: Aggregated data collection and use for audience measurement research: ACTION 415

As in the previous version, it seems that the "non-normative" text includes
a bunch of normative requirements (e.g., "The purposes of audience
measurement research must be limited to...", as well as the definition of
the term "audience measurement research" itself) as well as some
descriptive language that could be read as normative (e.g., "This
collection tracks the content accessed by a device rather than involving
the collection of a user’s browser history...")  It's important to be clear
about what is required and what is not.

The normative text has a requirement of certification by some other body.
 Which bodies exist that could provide the certification required by this
language?  How do we know what standards those bodies would apply, and
whether they would be consistent with the DNT standard?  And what rationale
do we have for allowing those bodies to determine "the parties eligible to
collect information under DNT standards and the audience measurement
research permitted use"?



research permitted use and it provides users with an opportunity to exclude
their data contribution.


On Tue, Jun 18, 2013 at 2:57 PM, Kathy Joe <kathy@esomar.org> wrote:

> **
>
>  At the last meeting it was agreed that a group including Susan, Richard
> and Rigo, should review the text.
> Here attached is the wording which has been adapted in the normative
> section to clarify what was meant by 'calibrate or otherwise support' to
> enable research companies to adjust the census data based on the general
> categories from the panel data to ensure accurate counts of reach and
> frequency for an ad., see slides 15 and 16 of the comScore presentation.
>
> And if needed, this non-normative text to explain the use of panel data to
> calibrate census data can be inserted an additional sentence to paragraph 2
> in the non-normative section.*“ Aggregate results from the panel can also
> be applied to the hits counted for specific content to describe the general
> character of the audience for that content”.*
>
> Kathy Joe,
> Director, International Standards and Public Affairs
>
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