- From: Jeffrey Chester <jeff@democraticmedia.org>
- Date: Sat, 29 Sep 2012 11:20:35 -0400
- To: "<public-tracking@w3.org> (public-tracking@w3.org)" <public-tracking@w3.org>
Received on Saturday, 29 September 2012 15:21:18 UTC
I hope this isn't late. I vote for John Simpson's option, if it is on table. As for market research, the distinctions between such research and the targeting function have become intertwined (see: http://www.adexchanger.com/online-advertising/google-to-support-viewable-impressions-grp/; http://www.comscore.com/Press_Events/Press_Releases/2012/4/For_Display_Ads_Being_Seen_Matters_More_than_Being_Clicked). I want to clarify that when DNT:1 is sent, that market research cannot be used to improve the targeting function of the user -or used to target other users based on what has been collected or analyzed on the DNT-enabled user. I hope that Kathy Joe and others will specify what data is collected and used for market research that will be impacted by DNT:1. Many thanks and see many of you soon. Jeff Jeffrey Chester Center for Digital Democracy 1621 Connecticut Ave, NW, Suite 550 Washington, DC 20009 www.democraticmedia.org www.digitalads.org 202-986-2220
Received on Saturday, 29 September 2012 15:21:18 UTC