W3C home > Mailing lists > Public > public-tracking@w3.org > September 2012

FYI, ad. tracking in iOS 6

From: David Singer <singer@apple.com>
Date: Thu, 20 Sep 2012 14:25:24 -0700
Message-id: <63AE15EC-F00D-4533-8331-60B6C0776B21@apple.com>
To: "public-tracking@w3.org (public-tracking@w3.org)" <public-tracking@w3.org>
Hi, just for your information, since it's related to our work.  With our iOS 6 release Apple added support for users to opt-out from certain kinds of ad. tracking on their iOS device.  Users make this choice via a new switch in the Settings (in 'about').  If you have questions about this, follow up with me off list and I'll try to connect you to the appropriate parties in Apple.

Here's what the text on the phone tells you:

"Ad Tracking

iOS 6 introduces the Advertising Identifier, a non-permanent, non-personal, device identifier, that apps will use to give you more control over advertisersí ability to use tracking methods. If you choose to limit ad tracking, apps are not permitted to use the Advertising Identifier to serve you targeted ads. In the future all apps will be required to use the Advertising Identifier. However, until then you may still receive targeted ads."

Obviously this is a different ecosystem than the web, but it's close enough in function I thought you may be interested.

David Singer
Multimedia and Software Standards, Apple Inc.
Received on Thursday, 20 September 2012 21:25:58 UTC

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