- From: Jeffrey Chester <jeff@democraticmedia.org>
- Date: Fri, 02 Nov 2012 09:32:28 -0400
- To: "Dobbs, Brooks" <Brooks.Dobbs@kbmg.com>
- Cc: Rigo Wenning <rigo@w3.org>, "public-tracking@w3.org" <public-tracking@w3.org>, Chris Mejia <chris.mejia@iab.net>, Ed Felten <ed@felten.com>
- Message-id: <3293B627-358C-47DF-95C4-96BFE532BE2C@democraticmedia.org>
I strongly believe we need a balanced discussion, and that MRC needs to be analyzed by independent expert observers in relation to what we are doing. If we going to invite MRC in to speak, I strongly urge us to invite a scholar not connected with industry. Many thanks, Jeff Jeffrey Chester Center for Digital Democracy 1621 Connecticut Ave, NW, Suite 550 Washington, DC 20009 www.democraticmedia.org www.digitalads.org 202-986-2220 On Nov 2, 2012, at 9:16 AM, Dobbs, Brooks wrote: > Jeff, > > I hear you on wishing to discuss all of this, and I don't want to suggest > that it shouldn't get proper consideration, but in the name in keeping > issues bite size can we at least start the MRC discussion focused to > "traditional" online measurement? > > I'd like to start by just hearing from MRC what they need to validate > "normal" CPM impression counting. Once we get an understanding of this, we > could then go into the need for cross platform or viewable impression > measurements or other issues that build off the base. > > Again, not trying to limit any discussion here, just trying to order the > line of inquiry a little to make sure we walk before we run. > > -Brooks > > > -- > > Brooks Dobbs, CIPP | Chief Privacy Officer | KBM Group | Part of the > Wunderman Network > (Tel) 678 580 2683 | (Mob) 678 492 1662 | kbmg.com > brooks.dobbs@kbmg.com > > > > This email – including attachments – may contain confidential information. > If you are not the intended recipient, > do not copy, distribute or act on it. Instead, notify the sender > immediately and delete the message. > > > > On 11/2/12 8:51 AM, "Jeffrey Chester" <jeff@democraticmedia.org> wrote: > >> I have discussed the need to place what MRC is doing in the context of >> its current work on cross-platform targeting measurement, including the >> ad/media industry's 3MS initiative. We need to invite independent >> outside experts who can help us discuss MRC. >> >> As you may know, MRC is coordinating the 3MS (Making Measurement Make >> Sense) initiative "created by the ANA, the 4As and the IAB to tackle the >> big issues surrounding cross-media measurement in a digital age. Those >> steps include the shift from an ad impression served model to one of >> “viewable impressions” – a standard in which at least 50% of an ad is >> viewable to a consumer for at least one second, the transition to an >> “e-GRP” for cross-platform measurement." [cite via Mediapost] >> >> Cross platform measurement tracking with analytics used to improve >> targeting in campaigns has a direct impact on our work, I believe. I am >> happy to ask leading online ad scholars whether they wish to be on a call >> if we have a MRC discussion. >> >> More info on 3MS here: http://www.iab.net/mmms; >> http://www.measurementnow.net/benefits.html >> >> Jeff >> >> >> >> >> Jeffrey Chester >> Center for Digital Democracy >> 1621 Connecticut Ave, NW, Suite 550 >> Washington, DC 20009 >> www.democraticmedia.org >> www.digitalads.org >> 202-986-2220 >> >> On Nov 1, 2012, at 6:36 PM, Rigo Wenning wrote: >> >>> Chris, >>> >>> here is the reminder that you wanted to try to find someone in MRC >>> who could present to the Working Group. >>> >>> I think the best would be to get a set of questions to him/her. A >>> presentation and Q&A session would be done during the TP WG call. >>> >>> I encourage Ed and others to help with the questions. I remember the >>> following: >>> >>> 1/ How does opt-out work with MRC? Is data collection mandatory? >>> 2/ Is MRC collecting identified or identifiable data? >>> 3/ If 2/ is yes, are there plans to change that in the foreseeable >>> future? >>> >>> Chris, feel free to suggest changes if you find the questions too >>> provocative (I find them exploratory as I don't know nothing about >>> MRC). >>> >>> I talked to the chairs and Aleecia also said it is a good idea. So >>> can you help us to make this happen? >>> >>> Rigo >>> >>> On Friday 26 October 2012 16:05:06 Chris Mejia wrote: >>>> Hi Rigo, >>>> >>>> A quick note to let you know that I'm not ignoring this, just very >>>> busy with other business today (non-W3C-related), so I'll get >>>> back to you when my head is above water. If you don't hear back >>>> from me before mid next week, please feel free to ping me again. >>>> >>>> Best, >>>> >>>> Chris >>>> >>>> Chris Mejia | Digital Supply Chain Solutions | Ad Technology Group >>>> | Interactive Advertising Bureau - IAB | chris.mejia@iab.net |w >>>> 212-380-4711 >>>> | c 347-949-8279 | Skype christopheramejia | AIM oskibearchris | >>>> | Twitter >>>> @oskibearchris | LinkedIn http://www.linkedin.com/in/chrismejia >>>> >>>> On 10/26/12 5:13 AM, "Rigo Wenning" <rigo@w3.org> wrote: >>>>> Chris, >>>>> >>>>> can you please indicate a person at MRC that we can invite for a >>>>> presentation? >>>>> >>>>> Rigo >>>>> >>>>> On Thursday 25 October 2012 16:17:24 Chris Mejia wrote: >>>>>> Ed, respectfully, I had posted answer (before you asked your >>>>>> question)‹ I guess you must have missed it when conducting your >>>>>> research. Let's follow-up offline and I'll be happy to point >>>>>> you >>>>>> to it. >>> >> >> >
Received on Friday, 2 November 2012 13:33:32 UTC