W3C home > Mailing lists > Public > public-tracking@w3.org > July 2012

Re: QUESTION FOR BROWSERS who have partial DNT implementations today - plans to fully implement? (i.e. DNT:0)

From: Sid Stamm <sid@mozilla.com>
Date: Wed, 25 Jul 2012 16:26:30 -0700
Message-ID: <501080A6.8080605@mozilla.com>
To: Chris Mejia <chris.mejia@iab.net>
CC: W3C DNT Working Group Mailing List <public-tracking@w3.org>, Mike Zaneis <mike@iab.net>, David Wainberg - NAI <david@networkadvertising.org>, Marc Groman - NAI <mgroman@networkadvertising.org>, Alex Fowler - Mozilla <afowler@mozilla.com>, JC Cannon <jccannon@microsoft.com>
Hi Chris,

(I sent this message, though apparently I picked the wrong thread for
reply, so I'm re-sending this to the mailing list.  Apologies for
repeating myself.)

We plan to provide an option for all Firefox users to send a DNT:0
option.  We've implemented this in our prototype Firefox OS [0] and are
currently working to design and deploy three-state settings for our
desktop and Android browsers.  There's difficulty in the wording and
user interface, and we're working through that now.  (For example,
nobody will want to enable a "tell sites to track me", and checkboxes
don't have three states).

We are currently working to find something our usability experts agree
will work and will deploy the third state to our users soon.

There's no real *technical* hold-ups here per se; rather, the difficulty
is around user experience: we need to ship something to users that they
understand and can properly act on so that it is valuable.  This takes
time and planning to get right, as I'm sure you understand.



On 07/25/2012 09:42 AM, Chris Mejia wrote:
> This is a question is for the browser companies that have implemented
> DNT:1 today (Mozilla, MSFT):  
>     *
>     *
>     *Do you plan to implement a DNT:0 option (per the draft W3C spec),
>     and if so, what is your timeline for implementation?  I'd also like
>     to understand why you have implemented only DNT:1 (a partial
>     implementation) but not DNT:0?*
> As browser companies ask publishers to "honor" DNT signals that are
> propagated from your browser, many publishers have read the draft W3C
> spec, and are struggling to understand your partial implementation.
>  Your explanation and justification may be helpful as they evaluate if
> or how to "honor" the DNT signal.
> I'll be sharing your answer (or lack thereof) to this important question
> with IAB membership as part of our continued education program
> surrounding the draft DNT specification.
> Many Thanks.
> Chris Mejia | Digital Supply Chain Solutions | Ad Technology Group |
> Interactive Advertising Bureau - IAB
Received on Wednesday, 25 July 2012 23:25:59 UTC

This archive was generated by hypermail 2.3.1 : Friday, 3 November 2017 21:44:53 UTC