W3C home > Mailing lists > Public > public-tracking@w3.org > February 2012

DNT ad tag integration

From: Travis Pinnick <tpinnick@truste.com>
Date: Thu, 23 Feb 2012 10:50:17 -0800
To: "public-tracking@w3.org" <public-tracking@w3.org>
CC: Product <product@truste.com>, Kevin Trilli <ktrilli@truste.com>, Nick Doty <npdoty@gmail.com>
Message-ID: <47694FB8-D2E9-4E1E-ABE8-5C00404435D5@truste.com>
Per Nick Doty's request, I would like to submit TRUSTe's new integrated DNT ad tag solution for discussion / feedback.

The concept is a 'smart' ad tag that is capable of acknowledging a user's DNT header and, if DNT is set:
1) display an alternate state icon with DNT acknowledgment messaging
2) auto set opt-out cookies for ad nets in that particular ad chain

The primary advantage of this solution is leveraging the visibility / transparency of the ad tag to promote DNT as an interim solution until DNT gains widespread adoption.

See here for a more detailed description -

See here for a live demo (ad icon will only appear altered if DNT header is set;  interstitial will acknowledge DNT status either way) -

Travis Pinnick
UX Designer | TRUSTe
Received on Thursday, 23 February 2012 21:13:25 UTC

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