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Re: DAA Statement on DNT ("Broswer [sic] Based Choice Mechanism")

From: Geoff Gieron - AdTruth <ggieron@adtruth.com>
Date: Thu, 23 Feb 2012 16:00:37 +0000
To: Jonathan Mayer <jmayer@stanford.edu>
CC: Jeffrey Chester <jeff@democraticmedia.org>, "public-tracking@w3.org (public-tracking@w3.org)" <public-tracking@w3.org>
Message-ID: <05E2812E-045E-4089-ACA5-459B7507D9C5@adtruth.com>
Correct me if I am incorrect, but OBA compliance under the DAA essentially allows a user to opt out of a specific ad network (with ability to go to The DAA site to select additional network opt outs) where DNT is structured more toward complete halt of tracking (as defined by this group) with one simple action within the browser settings...right?


Sent from my iPhone

On Feb 23, 2012, at 5:59 AM, "Jonathan Mayer" <jmayer@stanford.edu<mailto:jmayer@stanford.edu>> wrote:

My intent here is simply to understand the new position adopted by the DAA and other stakeholders in this group.  (There is some language in the statement that I and others don't quite follow.)  I do not want to open a forum for grievances about that position.


On Feb 23, 2012, at 2:02 AM, Jeffrey Chester wrote:

 Point 1 suggests users will be first talked  out of exercising their choice, and given misleading information about the  nature of profile-based tracking.

Jeff Chester
Center for Digital Democracy
Washington DC

On Feb 23, 2012, at 2:47 AM, Jonathan Mayer <jmayer@stanford.edu<mailto:jmayer@stanford.edu>> wrote:


If I read this correctly, the DAA's new position on DNT is:

1) Substantively, the same as the current DAA program, plus
2) no browser or network intermediary can enable DNT by default (ISSUE-4, ISSUE-95), and
3) language in the browser UI has to be clear that the feature doesn't prohibit all data collection (ISSUE-41).

Is that right?


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Received on Thursday, 23 February 2012 15:58:52 UTC

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