W3C home > Mailing lists > Public > public-tracking@w3.org > February 2012

Issue 115, exemptions, best practices

From: Jeffrey Chester <jeff@democraticmedia.org>
Date: Wed, 08 Feb 2012 14:05:40 -0500
Message-id: <CF6FB5E9-5489-4A34-BFA6-6AC05FA80282@democraticmedia.org>
To: "public-tracking@w3.org (public-tracking@w3.org)" <public-tracking@w3.org>

[I await input from Ninja, Alan and Jim]

Best Practices for sites to manage exemptions should include:

A site must provide accurate information to users on the actual data collection and use practices of the site.  This should include all information used for tracking, targeting, sales of profiles.  
A site should not suggest that the ability to access information is dependent on blanket acceptance of a site's data practices.
A site should not use "immersive" multimedia applications designed to foster opt-in as a way to encourage a user agreeing to an exemption.
A site should not use a special landing page that has been designed principally to convert a user to agree to permit an exemption.
A site should not use social media marketing to urge a user to ask their "friends" to approve exemptions.
A site should not offer rewards and incentives for a user to approve of an exemption.

Received on Wednesday, 8 February 2012 20:08:54 UTC

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