Re: Request for comments on priorities for DNT

My top priorities for this process:

(1) Design for an evolving ecosystem of tools.  The standard needs to have simple and robust definitions in both the compliance and and expression specs that so they can work with tools other than the ones we're familiar with today.

(2) Accept that some existing practices will need to change to make DNT work.  The point of this process is that there is intense unmet user demand for tracking-free options and there is broad consensus that users ought to have that choice.  This will require implementers to develop technologies that do not currently exist and will require advertisers to be capable of switching off some of the things they currently do.

(3) Focus on empowered user choice.  The key question for any decision should be whether it makes it easier for users to understand what is happening as they browse, to express preferences, and to see whether those preferences are being honored.  Rather than specifying technical and UI requirements, focus on creating good feedback loops, and trust users to make effective decisions in collaboration with the tools under their control.

James

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James Grimmelmann              Professor of Law
New York Law School                 (212) 431-2864
185 West Broadway       james.grimmelmann@nyls.edu<mailto:james.grimmelmann@nyls.edu>
New York, NY 10013    http://james.grimmelmann.net

Received on Wednesday, 5 December 2012 17:19:04 UTC