W3C home > Mailing lists > Public > public-tracking@w3.org > December 2011

Re: Issue-39: Tracking of Geographic Data

From: Jeffrey Chester <jeff@democraticmedia.org>
Date: Tue, 20 Dec 2011 14:29:34 -0500
Cc: Kevin Smith <kevsmith@adobe.com>, Jules Polonetsky <julespol@futureofprivacy.org>, 'Shane Wiley' <wileys@yahoo-inc.com>, "'Aleecia M. McDonald'" <aleecia@aleecia.com>, 'Tracking Protection Working Group WG' <public-tracking@w3.org>
Message-id: <61D2D08E-1AD6-4A62-BE18-36FDB8F72374@democraticmedia.org>
To: David Singer <singer@apple.com>
Geo-location is part of the third party tracking process and should be addressed by DNT header.  That can still mean use of IP address but no other geo-targeting data analysis.


Jeffrey Chester
Center for Digital Democracy
1621 Connecticut Ave, NW, Suite 550
Washington, DC 20009
www.democraticmedia.org
www.digitalads.org
202-986-2220

On Dec 20, 2011, at 2:07 PM, David Singer wrote:

> 
> On Dec 20, 2011, at 9:56 , Kevin Smith wrote:
> 
>> I know we have talked about it a few times, but perhaps not in the context of geo, but I still favor the position that an ad server (or other 3rd party service) can use information collected in the current session to target you.
>>  
>> For instance, if I am visiting New York, I do not have a problem if I see Broadway ads while I am there.  I don’t mind contextual ads.  If I am reading up on my favorite basketball team, I expect to see sports related ads.  Nor do I mind time-related ads.  I do not mind prioritization of office supplies over movie trailers at 2:00 in the afternoon because an ad server does not need to know anything about me to make this decision.
> 
> Yes, these all use data *from the current transaction*, not anything from the past.  I think we've discussed this and think it's OK.  You're being treated as a fresh, new, visitor, and nothing is being remembered.
> 
>> What may bother me is if I see Broadway ads once I have returned to Utah (meaning they are remembering all of my locations – assuming I have not in some other direct way indicated a preference for the theater), or if I see sports ads while booking a flight, or if the decision to show me office supplies vs movie trailers was based on watching my many locations and thereby determining if I am home or at work.
> 
> or if you visited a theater site while in New York and went to a risqué cabaret, and when you get home and go looking for a show to take the family to, you get shown a lot of ads for risqué cabarets.
> 
>> 
> 
> David Singer
> Multimedia and Software Standards, Apple Inc.
> 
Received on Tuesday, 20 December 2011 19:30:28 UTC

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