Geo-location is part of the third party tracking process and should be addressed by DNT header. That can still mean use of IP address but no other geo-targeting data analysis. Jeffrey Chester Center for Digital Democracy 1621 Connecticut Ave, NW, Suite 550 Washington, DC 20009 www.democraticmedia.org www.digitalads.org 202-986-2220 On Dec 20, 2011, at 2:07 PM, David Singer wrote: > > On Dec 20, 2011, at 9:56 , Kevin Smith wrote: > >> I know we have talked about it a few times, but perhaps not in the context of geo, but I still favor the position that an ad server (or other 3rd party service) can use information collected in the current session to target you. >> >> For instance, if I am visiting New York, I do not have a problem if I see Broadway ads while I am there. I don’t mind contextual ads. If I am reading up on my favorite basketball team, I expect to see sports related ads. Nor do I mind time-related ads. I do not mind prioritization of office supplies over movie trailers at 2:00 in the afternoon because an ad server does not need to know anything about me to make this decision. > > Yes, these all use data *from the current transaction*, not anything from the past. I think we've discussed this and think it's OK. You're being treated as a fresh, new, visitor, and nothing is being remembered. > >> What may bother me is if I see Broadway ads once I have returned to Utah (meaning they are remembering all of my locations – assuming I have not in some other direct way indicated a preference for the theater), or if I see sports ads while booking a flight, or if the decision to show me office supplies vs movie trailers was based on watching my many locations and thereby determining if I am home or at work. > > or if you visited a theater site while in New York and went to a risqué cabaret, and when you get home and go looking for a show to take the family to, you get shown a lot of ads for risqué cabarets. > >> > > David Singer > Multimedia and Software Standards, Apple Inc. >
Received on Tuesday, 20 December 2011 19:30:28 UTC