Re: Issue-39: Tracking of Geographic Data

On Dec 20, 2011, at 9:56 , Kevin Smith wrote:

> I know we have talked about it a few times, but perhaps not in the context of geo, but I still favor the position that an ad server (or other 3rd party service) can use information collected in the current session to target you.
>  
> For instance, if I am visiting New York, I do not have a problem if I see Broadway ads while I am there.  I don’t mind contextual ads.  If I am reading up on my favorite basketball team, I expect to see sports related ads.  Nor do I mind time-related ads.  I do not mind prioritization of office supplies over movie trailers at 2:00 in the afternoon because an ad server does not need to know anything about me to make this decision.

Yes, these all use data *from the current transaction*, not anything from the past.  I think we've discussed this and think it's OK.  You're being treated as a fresh, new, visitor, and nothing is being remembered.

> What may bother me is if I see Broadway ads once I have returned to Utah (meaning they are remembering all of my locations – assuming I have not in some other direct way indicated a preference for the theater), or if I see sports ads while booking a flight, or if the decision to show me office supplies vs movie trailers was based on watching my many locations and thereby determining if I am home or at work.

or if you visited a theater site while in New York and went to a risqué cabaret, and when you get home and go looking for a show to take the family to, you get shown a lot of ads for risqué cabarets.

> 

David Singer
Multimedia and Software Standards, Apple Inc.

Received on Tuesday, 20 December 2011 19:08:11 UTC