Re: Re ISSUE-26: When a 3rd party becomes a 1st party

Contributing to the discussion on user expectations:

In the last two years I read a few studies regarding user expectations 
and social plugins like the "Like" button. They all support what Jeffrey 
indicated.

The first study I found is in German, unfortunately.
Please note that this is the one study I found after a quick browsing 
through my bookmarks, so I don't want to indicate that this a 
representative study or up to academic standards.

http://www.sirvaluse.de/fileadmin/sirvaluse/content/UX_SocMedia_Bericht_Vortrag.pdf 
(page 19)

I can translate the key result:

"Asked about what happens if you click on the Facebook "Follow Us" 
button, one out of four user (24 %) had no idea. When asked about the 
"Like" button, there were 51 % who answered "I do not know." Of the 
remaining 49 %, only four out of five respondents had a correct 
expectation, either by responding that they are now a fan of the site or 
the product, or that this "Like" shows up on your own Facebook account. 
The other approximatly 10 % of all users had wrong expectations."

Details on the study:
Done by SirValUse http://www.sirvaluse.de/en/home/index.html
A consulting company located in Hamburg
User base: about 350
Date: August 2011

Regards,
Ninja

Am 15.12.2011 17:19, schrieb Jeffrey Chester:
> Good idea. I think we should compile the data on this topic. So I would
> urge you and our colleagues as well to distribute any evidence that
> users have sufficient prior information to provide informed consent when
> interacting with third party widgets. I have just asked one of the
> leading independent academic researchers on this topic to help.
>
> Thanks,
>
> Jeff
>
>
>
>
> Jeffrey Chester
> Center for Digital Democracy
> 1621 Connecticut Ave, NW, Suite 550
> Washington, DC 20009
> www.democraticmedia.org <http://www.democraticmedia.org>
> www.digitalads.org <http://www.digitalads.org>
> 202-986-2220
>
> On Dec 15, 2011, at 11:10 AM, Shane Wiley wrote:
>
>> Jeffrey,
>> Do you have data to back-up the “user expectations” claims you’ve
>> presented? I believe when users click on the FB “Like” button they
>> every expectation this is going to set the “Like” for that particular
>> item on their Facebook page. Do you have information suggesting users
>> that click on the FB Like button do not have this expectation?
>> - Shane
>> *From:*Jeffrey Chester [mailto:jeff@democraticmedia.org]
>> *Sent:*Thursday, December 15, 2011 8:03 AM
>> *To:*Bryan Sullivan
>> *Cc:*public-tracking@w3.org <mailto:public-tracking@w3.org>
>> *Subject:*Re: Re ISSUE-26: When a 3rd party becomes a 1st party
>> I think granting First party status to a [Third Party] widget embedded
>> on a site needs to be viewed in terms of user expectations. They are
>> likely not to understand that that widget or some other syndicated
>> application has its own data collection practices, different privacy
>> policies, etc. For a user to have meaningful DNT, such widgets should
>> be regarded as Third Party, and hence the DNT signal should be in effect.
>> Jeffrey Chester
>> Center for Digital Democracy
>> 1621 Connecticut Ave, NW, Suite 550
>> Washington, DC 20009
>> www.democraticmedia.org <http://www.democraticmedia.org>
>> www.digitalads.org <http://www.digitalads.org>
>> 202-986-2220
>> On Dec 14, 2011, at 2:05 PM, Bryan Sullivan wrote:
>>
>>
>> Inhttp://www.w3.org/2011/tracking-protection/drafts/tracking-compliance.html#third-party-compliance:
>>
>> The statement "In addition, a domain that hosts a third-party visible
>> widget or window that is clearly identified and branded as being
>> controlled and operated by a party separate and distinct from the
>> first party becomes a first party itself when a user engages in
>> "meaningful interaction" with the window or widget." is unclear.
>>
>> I believe this is intending to say: "In addition, a third-party domain
>> providing content presented in a visible widget or window, clearly
>> identified and branded as being controlled and operated by a party
>> separate and distinct from the first party, becomes a first party
>> itself when a user engages in "meaningful interaction" with the window
>> or widget."
>>
>> With this meaning, the intent of what I was expressing on the call can
>> be better understood. DNT should not prevent sites from providing
>> personalized service, if the site is acting as a 1st party in any
>> context (as the site directly visited by the user, or a 3rd party site
>> with content hosted on the visited site).
>>
>> --
>> Thanks,
>> Bryan Sullivan
>>
>

-- 

Ninja Marnau
mail: NMarnau@datenschutzzentrum.de - http://www.datenschutzzentrum.de
Telefon: +49 431/988-1285, Fax +49 431/988-1223
Unabhaengiges Landeszentrum fuer Datenschutz Schleswig-Holstein
Independent Centre for Privacy Protection Schleswig-Holstein

Received on Thursday, 15 December 2011 17:12:10 UTC