[SW Flyer] New version & new wiki page

Hi,

This email is a response to the action I got yesterday during the 
telecon. It explains the structure and content of the current version of 
the Semantic Web flyer, which is now on the public wiki at
http://esw.w3.org/topic/SweoIG/TaskForces/Collateral_Material_%28Semantic_Web_Flyer%29

During the work today on the SW flyer on the public wiki, I got the 
following content for our flyer:
'I love Paris Hilton' and nothing else
(you can trace this in the recent changes list)
and that is why I still have a version of the SW flyer on the private wiki:
http://www.w3.org/2001/sw/sweo/group/wiki/Semantic_Web_Flyer

The content of the current version of our SW flyer is also shortly 
commented on the wiki page.

I hope to get (many) improvement suggestions. :)

Thank you in advance!

Regards,
Paula

SW Flyer
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The idea is to have a flyer in A4 format, 4 pages printed on both sides.

Page 1:
On the first page we'll have a SW-related image, a slogan, and the W3C 
logo. I think Dunja will present a couple of proposals for such an image 
in 10-14 days by now. We need to choose between the following two 
version of the slogan, which were proposed during the F2F2: 'Realizing 
the Web of data' and 'Creating the Web of data'. Please comment, so as 
to take a decision on the slogan soon.

Page 2:
The idea is to motivate the need for Semantic Web technologies and say a 
few words on the SW as a collaborative effort led by the W3C. I'm not 
really happy with the sentence beginning with 'Consider the example', 
but perhaps you have some suggestions for improvements.

The initial version of the flyer proposed a part on SW building blocks. 
As commented also on the wiki page, I'm not sure that the info on 
building blocks is needed here. I have also the impression that their 
description is at a different abstraction level than the rest of the 
flyer (and this is anything but desirable).

Page 3:
This page should contain information about SW use cases and case 
studies. During the F2F2, we have discussed about having a couple of 
classes of SW applications (data integration, search, B2B, and knowledge 
management were mentioned during the F2F2), which should cover most of 
the use cases and case studies we have by now. I've read the use cases 
and case studies at
http://www.w3.org/2001/sw/sweo/public/UseCases/
and tried to classify them. I found that it is not that easy to 
meaningfully classify these use cases and case studies, since most of 
them involve data integration and search and, IMO, it is not meaningful 
to separate these two: one wants to integrate data, so as to be able to 
navigate, search, reason about the whole data. I also find that the 
other two proposed classes are at a different abstraction level than 
data integration and search. Moreover, we need too much space for 
shortly describing classes of applications.

So, I propose to have instead of these classes an image stressing (at 
least) the following aspects: distribution of data, different data 
representation formalisms, data integration, search. The image is to be 
accompanied by the following SW application 'principles', which are 
taken from most of the use cases and case studies:

* A Web of connected knowledge bases.
* Contextualize the use of data by using ontologies.
* Retrieval of information through a unified query interface,
* ... regardless how and where data is stored.
* Reasoning with data and offering different views over the data.

This should be followed by a couple of concrete testimonials on the use 
of SW technologies.

Page 4:
The idea is to have on the left the layer cake and on the right a short 
explanation of the layers through key concepts, descriptions, languages, 
etc. Policies, proof, etc., which can be found in other versions of the 
layer cake are missing here. That is why we also say something on 
research issues and extending the layer cake (at the end of the 
explanations).

This part is followed by information on the SWEO Interest Group (added 
FAQ and community projects). The initial version of the flyer contained 
also a part on the W3C Semantic Web Activity, but I don't think we need 
such a part here anymore. We have already information on the W3C and the 
Semantic Web at the beginning of page 2.

At the bottom of the page we'll have some information on the 
organizations 'supporting' this flyer
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