Public targets - for using net zero in operations and IT infrastructure

Hey folks,

I've been looking for public sustainability policies for small companies,
and Tom Greenwood of Wholegrain Digital share this with me. I had no idea
they had in addition to the sustainable web manifesto:

https://granary.wholegraindigital.com/sustainability-policy

It's cool that there are small companies listing this, and the targets seem
clear, and even have a timeline on them:

Environmental targets: To complement the above initiatives, we have two
> overarching targets to guide our environmental approach.
>
>    - Increase the proportion of our clients’ websites powered by
>    renewable sources to 50% by 2020 and 100% by 2026.
>
>
>    - Strive for carbon neutral status by reducing our carbon emissions
>    from operations by 10% annually, with the aim of becoming a zero carbon
>    business by 2026.
>
> I'm thinking of using this as a basis for sample policy text for this Climate
Code of Conduct
<https://docs.google.com/document/d/1pLXw1Qw69zeir3bTM3sbUkszy_RKN5qtWuP-jEbl5BU/edit#>,
that I'm involved in working on, and I wanted to check, as I hadn't seen
concrete targets with explicit targets and dates they are aiming towards.

If you don't already have a target, and you're in a management or senior
position in an SME, what would stop your company being able to agree to
publicly stating a target like this?

Thanks

Chris


-- 
See when I'm available for a call: https://calendly.com/mrchrisadams
Subscribe to my newsletter about digital product development:
http://bit.ly/prod-sci-method

Chris Adams
email: chris@productscience.co.uk
www: productscience.co.uk
skype: chris.d.adams
tel: +44 203 322 5777
twitter: mrchrisadams
mob (UK) : +44 7974 368 229
mob (DE) : +49 1578 474 4792