Re: Assistance Needed for Structured Data Markup for B2B

This would be most effectively handled by a TechSEO consultant or a SEO
consultant that has significant experience with b2b schema. Each product
sector and type has different practices that aren't super generalizable,
which makes your valid concern less relevant for this email list. Happy to
hear about your specific concerns if you're interested in additional
support, as I've worked in this space for almost a decade now.

On Wed, Oct 2, 2024, 1:20 PM Lisa Powelson <lisa@lmpowelsonconsulting.com>
wrote:

> Ryan:
>
> Thank you for your quick response and clarification. I now understand this
> is more of a Google Search-specific issue than one related to schema.org
> standards. I appreciate your recommendation to follow general schema.org
> markup and agree that providing well-structured data is still a valuable
> practice, especially for future use by search engines or other platforms.
>
> I will continue to follow schema.org recommendations, though it would be
> helpful if there were more explicit guidance for B2B products, considering
> the unique challenges we face with price and review data. I’ll also be
> looking into alternative ways to improve the visibility of our product data
> within the constraints you’ve outlined.
>
> Thank you again for your insights and direction.
>
>
>
> *Lisa Powelson*
>
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>
> *M * 404.514.9673
>
> *E* lisa@lmpowelsonconsulting.com
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> *From: *Ryan Levering <rrlevering@google.com>
> *Date: *Wednesday, October 2, 2024 at 12:28 PM
> *To: *Lisa Powelson <lisa@lmpowelsonconsulting.com>
> *Cc: *"public-schemaorg@w3.org" <public-schemaorg@w3.org>
> *Subject: *Re: Assistance Needed for Structured Data Markup for B2B
>
>
>
> This is not really a schema.org question.  This is a "why is Google
> Search not using XX structured data more actively".  So please don't use
> this forum (and post multiple times) unless the question is more "How could
> I represent this information?", not "How do I cater it to Google Search?"
>
>
>
> Google Search is not currently interested in explicitly consuming this
> data for our features or we would document it as such in our
> Google-specific documentation.  And in my personal opinion, it is not
> "unfair" because the query traffic/users you are competing for is likely
> with other B2B companies which are also not benefiting from any explicit
> structured data ingestion.
>
>
>
> I would recommend you follow general schema.org markup recommendations to
> describe your data (because sometimes the presence of the data itself can
> be a signal to future consumers of any company to invest further) but not
> put a lot of time into SEO optimizing this markup at this point.
>
>
>
> On Wed, Oct 2, 2024 at 12:08 PM Lisa Powelson <
> lisa@lmpowelsonconsulting.com> wrote:
>
> Dear Schema.org Team,
>
> I am reaching out to request assistance in understanding the best markup
> strategy for B2B products so that Google can effectively capture and
> understand them. While I understand that schema.org itself does not
> require product pricing or reviews for markup, I’ve found that Google
> appears to rely heavily on this data to show product information in search
> results. For B2B companies, this seems unfair as our pricing structures are
> often too complex to list in a straightforward way.
>
> It seems reasonable that structured data for products, product groups,
> product models, etc., should still be crawled and understood by Google,
> even without specific price and review information. However, I have
> struggled to find clear guidance on how best to implement structured data
> for B2B products in a way that allows for accurate crawling and
> representation in search results.
>
> I have conducted extensive research, including contacting W3C, searching
> schema and SEO forums, and reviewing how other businesses handle this
> issue, but most of the information I have encountered is speculative at
> best.
>
> Could you kindly provide guidance or direct me to any resources that
> explain how B2B companies can structure their product data to ensure it is
> picked up by search engines like Google? I’m particularly interested in
> understanding how to work within these constraints to best represent our
> product information.
>
> I appreciate your help.
>
>
>
> *Lisa Powelson*
>
>
>
> *M * 404.514.9673 <(404)%20514-9673>
>
> *E* lisa@lmpowelsonconsulting.com
>
>
>
> *[image: signature_2233398548] *
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