Re: A reflexion about Schema

Thank you for your attention Tony, ClassySchema is a wonderful and 
useful tool.

 From my professional opinion, that Gogole not tie, or not allow tying, 
microdata with JSON, takes us to a limit that is too close, like: "oh, 
only up to here?"

As this is a discussion group, far away how this email began, I would 
like to add that semantic web is very related to information 
cartography.

I don't hear or read you talking about this.

Thera are valuable articles such as 'A metro map can tell a story, as 
well as provide good directions', By Dafna Shahaf, Carlos Guestrin, Eric 
Horvitz, and Jure Leskovec.

The simpliest conclusion of it, is that it is only possible to map the 
information from a query made, all starts with a query: no query, no 
map.

Cartography looks like a living being; semantic web looks like a sleeper 
being.

Perhaps the goal of cartography information is the semantic web, and 
viceversa, the goal of the semantic web is to cartography the 
information.

More than one person, will also see the relationship that I also see in 
it.

I love this matter

Best regards to all, I'm a David among Goliats

Álvaro Pichó Torres

Consultor SEO

seolevante.com [8]

619 832 611 [9]

  [8]

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El 11/05/2023 03:05, Tony McCreath escribió:

> Hi Álvaro,
> 
> I developed ClassySchema and I deliberately kept JSON-LD and Microdata 
> separate, because that's what Google does.
> 
> These days I only see sites with both when they have made a mistake and 
> are duplicating things. Or they are for disjoint entities like say 
> breadcrumbs in microdata and product in JSON-LD.
> 
> --
> 
> Tony McCreath
> Web Site Advantage
> 
> [1]  [2]  [3]
> 
> BigCommerce App Guides [4]  |  Facebook Support Group [5]  |  Subscribe 
> to our newsletter [6]
> 
> From: Álvaro Pichó <alvaro@seolevante.com>
> Sent: Wednesday, May 10, 2023 11:09 PM
> To: Dan Brickley <danbri@google.com>
> Cc: schema.org Mailing List <public-schemaorg@w3.org>
> Subject: Re: A reflexion about Schema
> 
> Thank you for your attention Mr. Brickley, and sorry for the bad 
> translation.
> 
> Now I re-read: "Tying JSON-LD...", better than _joining_, "ranking 
> factor" better than _calssification factor_.
> 
> SAAS as https://classyschema.org/ [7] shows the same separeted or 
> untying micro-formats.
> 
> Best regards,
> 
> Álvaro Pichó Torres
> 
> Consultor SEO
> 
> seolevante.com [8]
> 
> 619 832 611 [9]
> 
> [8]
> 
> NOTA IMPORTANTE: Le informamos que este mensaje está dirigido a las 
> personas indicadas en el encabezamiento y que puede contener 
> información confidencial. Si Ud. lo ha recibido por error le rogamos 
> nos avise inmediatamente y destruya este mensaje. En ningún caso deberá 
> copiar, distribuir o tomar iniciativa alguna en relación con su 
> contenido. En cumplimiento de lo previsto en la Ley Orgánica 15/1999, 
> de 13 de diciembre de Protección de Datos de Carácter Personal, le 
> comunicamos su e-mail junto con los datos que nos facilite y nos haya 
> facilitado, constan en un fichero titularidad de Álvaro Pichó Torres a 
> los efectos de mantener el contacto con Ud. Puede ejercitar sus 
> derechos de acceso, cancelación, rectificación y en su caso, oposición, 
> enviando un escrito al efecto, acompañado de una fotocopia de su 
> D.N.I., bien respondiendo a este correo electrónico, bien a la 
> siguiente dirección: C/Cuenca, nº41- pta. 14. 46008-Valencia.
> 
> El 10/05/2023 15:22, Dan Brickley escribió:
> 
> Thanks for sharing your experiences with the Schema.org community. 
> Excuse the short reply but on your main observation about JSON-LD and 
> Microdata, the issue is a known one and relates to the way Google's 
> tooling currently works (the validator is provided by Google). I will 
> relay your comments to my colleagues.
> 
> Cheers
> 
> Dan
> 
> On Wed, 10 May 2023, 06:36 Álvaro Pichó, <alvaro@seolevante.com> wrote:
> 
> Hello dear Mr. Brickley& Schema Team
> 
> I am Álvaro Pichó, independent SEO consultant from Valencia (Spain).
> 
> First of all, I am a fan of your work from Schema and I am 
> professionally very interested in Schema itself and in the semantic 
> web.
> 
> I am writing to tell you a couple of sensations since I am a 
> medium-advanced user of structured data.
> 
> Joining JSON-LD and Microdata
> 
> From professionals like Daniel K Cheung 
> (https://www.linkedin.com/in/danielkcheung/) and Ashraf 
> (https://schemantra.com/blog/authors/ash/), I have learned that one 
> virtue of Structured Data is knowing how to establish relationships 
> with each other.
> 
> This is wonderful, but it is only possible between microformats 
> themselves, i.e. you cannot join Microdata with JSON-LD.
> 
> In the case of ecommerce, Microdata is very useful and necessary for 
> categories and products, and JSON-LD is very valuable for main 
> categories.
> 
> With a JSON I am able to do this:
> 
> But the JSON-LD conjunction with Microdata in a category, JSON in the 
> <head> and microdata over the Magento *.phtml file, even building the 
> URIs correctly, do not understand each other:
> 
> 1)
> 
> 2) From the same Schema validator:
> 
> Honestly, I think that for the benefit of the semantic web, they should 
> be able to understand each other, now, I don't know how.
> 
> CLASSIFICATION
> 
> On the other hand, why implementing Structured Data is not a 
> classification factor?
> 
> I'm sure now you will think "Ah, how smart this guy is, what he wants 
> is to benefit from all this", well it's partly true, but let me comment 
> a couple of things.
> 
> I have watched your talk with Jason Douglas 'Google I/O 2013 - From 
> Structured Data to the Knowledge Graph' https://youtu.be/yp8AjMBG87g 
> and I have read your paper 'Schema.org Evolution of Structured Data on 
> the Web', with R.V. GUHA GOOGLE, DAN BRICKLEY GOOGLE and STEVE MACBETH 
> MICROSOFT
> 
> On the one hand, you talk about greater or lesser adoption of these 
> techniques, and what better stimulus for adoption than an improvement 
> in the rankings.
> 
> On the other hand, I know that there are technologies like Yoast that 
> automate the creation of Structured Data, but like everything in this 
> life, creating an elaborate and comprehensive Schema Mark Up should be 
> the clear sign of a thorough, artisan and human work, I think it would 
> be easy to detect when it has been achieved with a click, to when there 
> has been a careful work.
> 
> And to this careful work, I refer again when it will be clear that it 
> is not the result of an automated artificial intelligence work.
> 
> In short, it is a scenario of clear human work.
> 
> And here it is pertinent to put into perspective the competition 
> between small and large companies.
> 
> I believe that an implementation of nested and careful Structured Data, 
> is a scenario of advantage of small companies against large ones.
> 
> I run an ecommerce that among other products, has 40 backpacks and I 
> compete against other websites that have 400 and 4000 backpacks, truly 
> my website 
> (https://validator.schema.org/#url=https%3A%2F%2Fsolohombre.es%2Fmochilas-hombre-online-comprar-1.html) 
> is more well maintained than those of the big ones 
> (https://validator.schema.org/#url=https%3A%2F%2Fwww.amazon.es%2Fmochilas-hombre%2Fs%3Fk%3Dmochilas%2Bhombre).
> 
> Give us, or let us, to little guys something to compete against the big 
> guys.
> 
> Yesterday I was watching another video, where the SEO consultant on 
> duty, advises that in Type > Article > Text, we put the whole article, 
> more than 1000 words! Oh my God!
> 
> There's the abusive practices again.
> 
> But I think you will know how to evaluate the Structured Data built and 
> discriminate that it is an exquisite work of a work to weight.
> 
> Nothing more Mr. Brickley, thank you very much for your time and best 
> regards.
> 
> Álvaro Pichó Torres
> 
> Consultor SEO
> 
> seolevante.com [8]
> 
> 619 832 611 [9]
> 
> NOTA IMPORTANTE: Le informamos que este mensaje está dirigido a las 
> personas indicadas en el encabezamiento y que puede contener 
> información confidencial. Si Ud. lo ha recibido por error le rogamos 
> nos avise inmediatamente y destruya este mensaje. En ningún caso deberá 
> copiar, distribuir o tomar iniciativa alguna en relación con su 
> contenido. En cumplimiento de lo previsto en la Ley Orgánica 15/1999, 
> de 13 de diciembre de Protección de Datos de Carácter Personal, le 
> comunicamos su e-mail junto con los datos que nos facilite y nos haya 
> facilitado, constan en un fichero titularidad de Álvaro Pichó Torres a 
> los efectos de mantener el contacto con Ud. Puede ejercitar sus 
> derechos de acceso, cancelación, rectificación y en su caso, oposición, 
> enviando un escrito al efecto, acompañado de una fotocopia de su 
> D.N.I., bien respondiendo a este correo electrónico, bien a la 
> siguiente dirección: C/Cuenca, nº41- pta. 14. 46008-Valencia. [8]


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