Communicating to search engines about 'Knows About' taxonomy reference

Hi! I have been working with courts & legal aid groups to get more of them using Schema.org markup on their pages. For example, they are trying to communicate to users that they can help with problems like eviction, divorce, domestic abuse, or unemployment benefits.

We've developed markup standards where they use the 'knowsAbout' property. They define this with a URL to a Legal Issues Taxonomy that our lab at Stanford Law School has developed with the community: https://taxonomy.legal/


so for example, their knowsAbout property for having content on eviction help is defined as "https://taxonomy.legal/term/HO-02-00-00-00/eviction-from-a-home".

What i'm wondering is how to ensure that the search engine crawler's bots are making sense of this URL taxonomy reference -- so that the search engines are better able to match users searching for eviction help to this given webpage.

Might anyone have guidance or thoughts for me - -to make sure that this 'knowsAbout' is increasing the likelihood that people will be better matched with resources that apply to their problem?

Best, Margaret

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Margaret Hagan
Executive Director of Stanford Legal Design Lab
https://law.stanford.edu/organizations/pages/legal-design-lab/


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