How are you currently generating Schema.org syntax?

Hi all,

This is a question I've had for a long time. I'm not aware of any software
that can automatically generate Schema.org syntax for content like an
article, event, product, etc. I'm speaking of body content, not the head.

For example, if I write an article that mentions some moderately famous
scientist, I want to insert the sameAs syntax with a link to his or her
Wikipedia page or ORCID page to let search engines know that I'm talking
about this particular person. Hopefully that would strengthen the article's
SEO or whatever and lead to more readers.

I have to do that and any other kind of Schema.org markup manually. I'd
really like to go wheels up with it and markup just about everything in an
article, any mention of a city, country, scientific paper, person, car, all
of it. But it would be a lot of work as I understand the situation
currently.

So how are you doing it? Are there any major publishers that thoroughly
mark up their articles? Have they released any open source tools? (Sorry if
I missed a thread.)

It seems like automated, thorough markup would require very powerful
software, like IBM Watson or other machine learning tools. Am I correct in
assuming that you're all doing it manually? The WP plugins I saw seemed to
only do the head page-level metadata, not the thorough embedded markup.

Schema.org has been developed to satisfy various criteria or goals. It
occurs to me that one design goal could be* ease of automation*. I'm not
sure what that would look like – I'll have to think about it some more.

Cheers,

JD