Re: Our experience with Schema.org

Indeed a great email — thank you so much for sharing. 

Have you thought of putting together a blog post or even an article to share in a little more detail with an audience wider than those subscribed to this list. 

Not only is this a great story to hear, I like your style in telling it!

~Richard. 
Sent from my iPhone

> On 22 Feb 2018, at 21:27, Bill Kasdorf <kasdorf.bill@gmail.com> wrote:
> 
> This is a GEM of an email! Can I quote you? (Maybe leaving the bit about the dog out. No, wait, that's too good to leave out. Keep the dog in.)
> 
> Bill Kasdorf
> Principal, Kasdorf & Associates
> kasdorf.bill@gmail.com
> +1 734-904-6252
> ISNI: http://isni.org/isni/0000000116490786
> ORCiD: https://orcid.org/0000-0001-7002-4786
> 
> 
> 
>> On Thu, Feb 22, 2018 at 3:35 PM, David Gibson <David.Gibson@southerncross.co.nz> wrote:
>> I work for a New Zealand based health insurance company.  We have been introducing the new generation of ‘semantic web’ tools and techniques into our core systems.  We are using Schema.org, JSON-LD and Hydra.
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>> I’d just like to report our experience to, hopefully, encourage people in the community.
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>> Schema.org saved us a month!  Yes, this is actual feedback from the agile team developing a new wellness product.  Schema.org not only provides a direct, timesaving, ‘dictionary’ style reference to the data we have mapped in the core insurance system; but it provides a first order model for all the key elements of /Person, /Organisation, etc.
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>> Schema.org/Action built a system!  We have used the Schema.org/Action and /Event to specify a new generation of customer ‘interaction’ system.  Again, Schema.org helped us way beyond data mapping and models.  The structure of Schema.org, as a massively peer reviewed, Internet ready,  semantic ‘model’ saved so much specification time.
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>> Schema.org helps us understand our closed data!  We have mandated Schema.org mapping in all our systems as part of our new data strategy.  Our Business Intelligence head as many complex tools for the mapping and analysis of data (SAP, etc.) – she endorsed Schema.org mapping for all our systems because we can apply it everywhere (AWS and Azure) with simple tools
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>> Schema.org killed my dog?  Yes of course, not everyone agrees with the application of Schema.org (our rate and extent of use).  I have heard people say that they ‘hate’ Schema.org – but I have never heard a coherent argument against it.  I have found the commentary on this thread very useful in providing perspective and support for exploring the potential of Schema.org.  (I regularly distribute ideas and comment from the community group to our internal teams).  I believe that if people understand Schema.org they will find a myriad of uses well beyond SEO.
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>> Schema.org/Respect
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>> David Gibson – Application Architect
>> 
>> Southern Cross Health Society 
>> Phone 09 925 6025  Mobile 022 181 4342
>> Email david.gibson@southerncross.co.nz
>> 
>> Southern Cross Medical Care Society
>> 
>> Level 1, Ernst & Young Building, 2 Takutai Square, Auckland 1010  
>> 
>> Private Bag 99934, Newmarket, Auckland 1149 www.southerncross.co.nz/society
>> 
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>> 
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>