Re: Our experience with Schema.org

This is a GEM of an email! Can I quote you? (Maybe leaving the bit about
the dog out. No, wait, that's too good to leave out. Keep the dog in.)

*Bill Kasdorf*
*Principal, Kasdorf & Associates*
kasdorf.bill@gmail.com
+1 734-904-6252

ISNI: http://isni.org/isni/0000000116490786
ORCiD: https://orcid.org/0000-0001-7002-4786
<https://orcid.org/0000-0001-7002-4786?lang=en>


On Thu, Feb 22, 2018 at 3:35 PM, David Gibson <
David.Gibson@southerncross.co.nz> wrote:

> I work for a New Zealand based health insurance company.  We have been
> introducing the new generation of ‘semantic web’ tools and techniques into
> our core systems.  We are using Schema.org, JSON-LD and Hydra.
>
>
>
> I’d just like to report our experience to, hopefully, encourage people in
> the community.
>
>
>
> *Schema.org saved us a month!*  Yes, this is actual feedback from the
> agile team developing a new wellness product.  Schema.org not only provides
> a direct, timesaving, ‘dictionary’ style reference to the data we have
> mapped in the core insurance system; but it provides a first order model
> for all the key elements of /Person, /Organisation, etc.
>
>
>
> *Schema.org/Action built a system*!  We have used the Schema.org/Action
> and /Event to specify a new generation of customer ‘interaction’ system.
> Again, Schema.org helped us way beyond data mapping and models.  The
> structure of Schema.org, as a massively peer reviewed, Internet ready,
>  semantic ‘model’ saved so much specification time.
>
>
>
> *Schema.org helps us understand our closed data!  *We have mandated
> Schema.org mapping in all our systems as part of our new data strategy.
> Our Business Intelligence head as many complex tools for the mapping and
> analysis of data (SAP, etc.) – she endorsed Schema.org mapping for all our
> systems because we can apply it everywhere (AWS and Azure) with simple
> tools
>
>
>
> *Schema.org killed my dog?*  Yes of course, not everyone agrees with the
> application of Schema.org (our rate and extent of use).  I have heard
> people say that they ‘hate’ Schema.org – but I have never heard a coherent
> argument against it.  I have found the commentary on this thread very
> useful in providing perspective and support for exploring the potential of
> Schema.org.  (I regularly distribute ideas and comment from the community
> group to our internal teams).  I believe that if people understand
> Schema.org they will find a myriad of uses well beyond SEO.
>
>
>
> Schema.org/Respect
>
>
>
> *David Gibson – Application Architect*
>
> *Southern Cross Health Society*
> *Phone *09 925 6025  *Mobile *022 181 4342
> * Email *david.gibson@southerncross.co.nz
>
> Southern Cross Medical Care Society
>
> Level 1, Ernst & Young Building, 2 Takutai Square, Auckland 1010
>
> Private Bag 99934, Newmarket, Auckland 1149 www.southerncross.co.nz/
> society
>
>
>
>
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