Re: Service and LocalBusiness

Hi Brian:

There is no need to develop a large set of subtypes for schema:LocalBusiness.

There are at least two ways to handle this with the current schema.org vocabulary:

1. Use schema:additionalType with the URI of a specific subtype, e.g. from www.productontology.org

Like so:

<div itemscope itemtype="http://schema.org/LocalBusiness">
    <link itemprop="additionalType" href="http://www.productontology.org/id/Internet_caf%C3%A9" />
    <!-- other schema.org properties go in here -->
</div>

for an Internet café.

See www.productontology.org for details. The examples there use schema:Product as the baseline itemtype, but schema:LocalBusiness or schema:Place works as well.

2. Attach a generic schema:Offer to the schema:LocalBusiness that describes the set of products or services

<div itemscope itemtype="http://schema.org/LocalBusiness">
    <div itemprop="makesOffer" itemscope itemtype="http://schema.org/Offer">
 <div itemprop="name">Internet café</div>
 <div itemprop="description">We have free Wifi and 20 Internet terminals</div>
    </div>
    <!-- other schema.org properties go in here -->
</div>


Both approaches are valid in the Google validator, the second is a bit better.

Martin

-----------------------------------
martin hepp  http://www.heppnetz.de
mhepp@computer.org          @mfhepp




> On 02 Sep 2015, at 22:27, Brian Tremblay <schema@btrem.com> wrote:
> 
> We have many subclasses of LocalBusiness (FinancialService, InternetCafe, TravelAgency, DryCleaningOrLaundry, etc.). I could imagine many more (TargetPractice, WindowInsulation, BeerTapCleaning, etc.).
> 
> Rather than create a separate itemtype for every business imaginable, perhaps we can add a property called "service" to LocalBusiness (or perhaps Organization), and have its expected type to be Service. Then a beer tap cleaning business would not need its own subclass of LocalBusiness; it would just mark up the service it offers using the Service schema.
> 
> -- 
> Brian Tremblay
>

Received on Wednesday, 2 September 2015 19:49:53 UTC