[Maturity Model] User Research is not User Experience

Hi all,

Regarding the Maturity Model, I wanted to bring to your attention the
difference between User Experience and User Research.
In section 3.4.1.3, the title of the section is "User Experience", yet the
content is specific to "User Research".

The design phase cited in section 3.4.1.1 includes tasks to be performed by
roles such as User Experience (UX) Designers and User Interface (UI)
Designers. *The design phase is where the user's experience is crafted*
primarily by these 2 roles. Content Designers contribute of course, but UX
and UI design the experience.

The research phase can and should wrap the entire Software Development
Lifecycle. The research is the gas that fuels additional features / updates
(while also contributing to the initial design and launch of course). So
the output of the research activities turns into requirements that UX and
UI intake to craft the experience. It is absolutely possible to design
without any research. You see? So the experience is crafted in design with
or without research.

Therefore, I would recommend that you change the title of section 3.4.1.3
to "User Research".


*Karen Hawkins, CPACC*

Head of Accessible UX Design

+1-416-508-2431

khawkins@essentialaccessibility.com

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