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Interesting blog: "Online retail : How Best Buy is using Semantic Technology to define a new trend"

From: Ivan Herman <ivan@w3.org>
Date: Fri, 11 Dec 2009 14:13:37 +0100
Message-ID: <4B224581.1070306@w3.org>
To: W3C RDFa task force <public-rdf-in-xhtml-tf@w3.org>, public-rdfa@w3.org
GoodRelations + RDFa improved the rank of the respective pages in Google

Jay also reported a 30 % percent (!) increase in traffic on the BestBuy
stores pages,

Yahoo observes a 15% increase in the Click-through-Rate (CTR). Nick Cox
from Yahoo also recently reported that augmented search results, e.g.
those with GoodRelations / RDFa in Yahoo get a 15 % higher

]]] (Jay Myers, Lead Web Development Engineer for Best Buy, Co., Inc.,)




Ivan Herman, W3C Semantic Web Activity Lead
Home: http://www.w3.org/People/Ivan/
mobile: +31-641044153
PGP Key: http://www.ivan-herman.net/pgpkey.html
FOAF: http://www.ivan-herman.net/foaf.rdf

Received on Friday, 11 December 2009 13:13:57 UTC

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