late incoming: Publishing@W3C Summit Theme

Hi PBG SC folks,

 

This just in time from Karen. I +1 her improvements but hesitate to just
send (this latest revision) to PBG a few minutes before the meeting. But if
co-chairs or anyone else say yes, I will do. I would in any case request 2
minutes during the "other business" agenda item to request participation in
program committee for the Publishing@W3C Summit (as we said in earlier SC
call that in addition to interested members of the SC the program committee
should include others as well) and give a brief status update about the
event (still hoping we can get initial public announcement done this month).

 

--Bill

 

From: Karen Myers [mailto:karen@w3.org] 
Sent: Tuesday, May 9, 2017 8:40 AM
To: Bill McCoy <bmccoy@w3.org>
Subject: Re: Publishing@W3C Summit Theme

 

Hi Bill,

 

Here's a new take incorporating your feedback:

 

Karen

 

Connecting at the Crossroads:  Roadmap for Digital Publishing and the Web

 

The vision to bring the rich traditions and best practices of the Publishing
industry to the Web and to make all publications first class citizens on the
Web is now part of the exciting roadmap for Publishing at W3C.  This
convergence is not only technological, it's fundamentally being driven by
consumer experiences in how they create, read and share information and
knowledge on their connected devices of choice. 

 

Building upon on the success of IDPF's DigiCon events, the new W3C
Publishing Summit on 9-10 November 2017 will address the emerging needs of
all segments of publishing, including trade book, educational, academic and
scholarly, libraries, newspapers and magazines as well as professional and
corporate.  

 

Web and publishing industry experts will share concrete, practical insights
you can put to use today to improve workflows, discoverability, and reduce
costs.  You'll learn new ways to leverage mobile and other connected devices
for your customers.  And you'll hear about exciting new solutions on the
horizon for greater interactivity, data analytics, virtual reality, and new
business models for publishers made possible with Web payments. 

 

 

Who should attend: senior leaders in technology, content management and
production, product management and business strategy from book, magazine,
academic and professional, and corporate publishing.

 

 

On May 5, 2017, at 9:39 AM, "Bill McCoy" <bmccoy@w3.org
<mailto:bmccoy@w3.org> > wrote:





Hi Karen, definitely an improvement!

My biggest concern is that there is no reference to the cross-segment aspect
other than the not totally clear reference to breaking out of traditional
silos (but it's not clear to me that folks will understand what is meant by
this as silos often refers to e.g. vendor silos like Amazon Kindle or Apple
iOS) and stating at the end " book, magazine, academic and professional, and
corporate publishing" should attend. But there is no, from the perspective
of those in it, a singular "the publishing industry" but multiple industries
and there is certainly no "the supply chain" - one of the key things that
distinguishes the fields of publishing is that each field has its own
distinct supply chain, there is some overlap (one piece of trivia: paperback
books were originally distributed via magazine channels not bookstores) but
not much.

Perhaps you could extend your "crossroads" metaphor to touch on the segments
of publishing converging thanks to digital transformation and the universal
Web platform? Or more explicitly tie the "break out of silos" thing to the
different fields of publishing?

Also, I don't think that " and take full advantage of the Open Web Platform"
is a major driver that warrants being in the lede. If you are in any of
these fields you only want to take advantage of X, for any X including Open
Web Platform, if it advances your business. I.e. it is only a means to an
end. We could say that the Open Web Platform is an enabler, and driver, of
convergence but to some extent the convergence is being driven by something
even bigger than the Web - consumers doing everything on just one or two
general-purpose devices. Maybe working the word "mobile" in the blurb
somewhere could be helpful? Some people would argue that "Mobile is Eating
the World" [1] is the big story, and the Open Web Platform is simply the
means for dealing with that without falling into the trap of lock-in to
vendor platforms.

I like your subtitle but maybe in this vein Web is too prominent? Could it
work as ""Connecting at the Crossroads: Publishing Roadmap for Convergence
and Digital Transformation Via the Web" - OK maybe too many words (my
speciality) but maybe you get the point...

Perhaps you could take another pass at it and then we can get it in front of
the PBG-SC to have some more eyes on it?

I'm around today but in constant meetings from now until 1pm Pacific (4pm
ET), can talk  after that, or over the weekend or Monday (FYI my Mom is
still in the hospital for a couple more days but just because the healing
process is going a bit more slowly than the hope-for best case, everything
is great otherwise).

--Bill

[1] http://ben-evans.com/benedictevans/2016/12/8/mobile-is-eating-the-world 


-----Original Message-----
From: Karen Myers [mailto:karen@w3.org <http://w3.org> ] 
Sent: Thursday, May 4, 2017 5:47 PM
To: Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >
Subject: Publishing@W3C Summit Theme

Hi Bill,

I've struggled mightily with the framing on this one.

Try this out:

Themeline:

Publishing@W3C Summit:
"Connecting at the Crossroads: Web and Publishing Roadmap for Success"
or
"Content at the Crossroads: Web and Publishing Roadmap for Success"

Blurb:

Empowering digitally published content to break out of traditional silos and
take full advantage of the Open Web Platform is both the challenge and the
opportunity for the future of publishing. In this exciting day-and-a-half
conference, we'll address head-on the fundamental issues holding back the
publishing industry and the supply chain, and identify the impactful
solutions on the Publishing@W3C roadmap for short- and long-term success.
Web and publishing industry experts will share concrete, practical insights
you can put to use today to improve workflows, discoverability, leverage
device capabilities and reduce costs.  And, you'll hear about exciting new
solutions on the horizon for greater interactivity, data analytics, virtual
reality, and new business models for publishers made possible with web
payments. 


Who should attend: senior leaders in technology, content management and
production, and business strategy from book, magazine, academic and
professional, and corporate publishing.

Let's catch up tomorrow and iterate.

Karen