Re: WSJ on Microsoft's No Not Track

Hi Jules

On Mar 14, 2011, at 20:30 , Jules Polonetsky wrote:

> The way this works in IE is that when users activate "Tracking Protection
> Lists", the header will automatically be sent to other domains. A number of
> ad networks and portals have been circulating on to a letter committing to
> respect the header - if it indicates that the user will no longer receive
> behavioral ads.

I think your phrase "respect the header" may need...clarification.  Does it really only mean "you will no longer receive behavioral ads".

> 
> -----Original Message-----
> From: public-privacy-request@w3.org [mailto:public-privacy-request@w3.org]
> On Behalf Of David Singer
> Sent: Monday, March 14, 2011 8:37 PM
> To: public-privacy (W3C mailing list)
> Subject: WSJ on Microsoft's No Not Track
> 
> from the article:
> 
> But the system will only work if tracking companies agree to respect
> visitors' requests. So far, no companies have publicly agreed to participate
> in the system.
> The Interactive Advertising Bureau, which represents the online advertising
> industry, says its members do not know how to respond to a do-not-track
> request, known as a header.
> "There is no context to a do-not-track header, no common definitions, no
> standard operating procedures for how the thousands or even millions of
> entities that receive the header might detect or react to such a signal,"
> said Mike Zaneis, general counsel for the Interactive Advertising Bureau.
> 
> 
> Read more:
> http://online.wsj.com/article/SB10001424052748703363904576200981919667762.ht
> ml#ixzz1Gce29G4m
> 
> Is this a problem or an opportunity? :-)
> 
> David Singer
> Multimedia and Software Standards, Apple Inc.
> 
> 
> 

David Singer
Multimedia and Software Standards, Apple Inc.

Received on Tuesday, 15 March 2011 03:40:02 UTC