WSJ on Microsoft's No Not Track

from the article:

But the system will only work if tracking companies agree to respect visitors' requests. So far, no companies have publicly agreed to participate in the system.
The Interactive Advertising Bureau, which represents the online advertising industry, says its members do not know how to respond to a do-not-track request, known as a header.
"There is no context to a do-not-track header, no common definitions, no standard operating procedures for how the thousands or even millions of entities that receive the header might detect or react to such a signal," said Mike Zaneis, general counsel for the Interactive Advertising Bureau.

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Is this a problem or an opportunity? :-)

David Singer
Multimedia and Software Standards, Apple Inc.

Received on Tuesday, 15 March 2011 00:38:33 UTC