Re: 'do not track' list?

On 2 Aug 2010, at 17:06, David Singer wrote:

> Article here <http://news.yahoo.com/s/ytech_wguy/20100802/tc_ytech_wguy/ytech_wguy_tc3302> on a potential 'do not track' list.  However, I wonder how they think this will work?  Do I have to identify myself to web sites, so that they can, in turn, see I am on a 'do not track'?  If so, I just provided identity/tracking information, didn't I?

> David Singer
> Multimedia and Software Standards, Apple Inc.

It seems similar to the "opt-out tool" which the Network Advertising Initiative link to: 

http://www.networkadvertising.org/managing/opt_out.asp

This is linked to from the cnn.com's advertising practises page : 

http://www.cnn.com/services/ad.practices/

I have had a play with the networkadvertising tool above, and it puts in a "generic" cookie with no identifiable information in it. It actually looks like they are being "good guys" here, to be frank I wasn't expecting that at all. 

It does look like a step in the right direction. 

Mischa
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