- From: Don Marti via GitHub <sysbot+gh@w3.org>
- Date: Mon, 21 Oct 2024 15:41:18 +0000
- To: public-patcg@w3.org
The impact on real users is what matters. Persisting with both an ADMAP track at IAB Tech Lab and a PPA track here would mean that future users would be stuck with the costs and risks of two half-done systems. We have the opportunity to try to avoid the situation where * sites have yet another reason to hassle users for their real email addresses or phone numbers, for ADMAP reports * parties collect additional personal data (on and off-web) in an effort to predict users' near-future shopping and "steal" PPA attribution Both proposals need work—PPA, to address fraud, and ADMAP to support keying other than by email or phone. ADMAP, as is, offers better real-world privacy protection for users because of the fraud issue, and has more full-featured reporting that makes it workable for more publishers and advertisers. PATCG/PATWG can have more impact by collaborating on ADMAP with a view to bringing it into line with this group's principles than by heading down a path that would make most parties deal with two systems—ADMAP for when both publisher and advertiser have an identifier for the user, and PPA as a fallback—with all the complexity and risks that would bring. Right now the options are adopt PPA with its outstanding issues and work to improve it as just this group, or adopt ADMAP with its outstanding issues and work to improve it along with a wider group of sites, service providers, and others. -- GitHub Notification of comment by dmarti Please view or discuss this issue at https://github.com/patcg/admin/issues/26#issuecomment-2427047386 using your GitHub account -- Sent via github-notify-ml as configured in https://github.com/w3c/github-notify-ml-config
Received on Monday, 21 October 2024 15:41:19 UTC