- From: Nick Doty via GitHub <sysbot+gh@w3.org>
- Date: Mon, 31 Jul 2023 22:33:10 +0000
- To: public-patcg@w3.org
npdoty has just created a new issue for https://github.com/patcg/patwg-charter: == listing of potential Working Group deliverables == As discussed during the July PATCG teleconference, I volunteered to start an issue with a listing of potential deliverables that would be envisioned for a Working Group. This list in the current proposed Working Group charter draft may be a starting point: > Pre-campaign planning > Intra-campaign decisioning and optimization, such as: > Interest-based ad or content decisioning; > User List Marketing/Remarketing; > Fraud detection and prevention; > Abuse detection and prevention; > Frequency and recency controls; > Error reporting and mitigation; and > Device resource management. > Post-campaign reporting and attribution The specific proposals I've heard discussed for the group so far include: Current focus deliverable: * Attribution and Measurement (Aggregate Reporting API, Interoperable Private Aggregation) Proposals around: * ad targeting * interest-based targeting (Topics API, or variant proposals including EXPAT or Ad Topics) * privacy-preserving re-marketing (turtledove/fledge/parakeet and other proposals for separating ad selection from where the ad is displayed) Though I don't have specific proposals to share yet, I would be interested in standardization of: * ad transparency metadata * ad content metadata, to mitigate distressing advertising * ad targeting metadata, to enable compliance and facilitate user controls Please view or discuss this issue at https://github.com/patcg/patwg-charter/issues/68 using your GitHub account -- Sent via github-notify-ml as configured in https://github.com/w3c/github-notify-ml-config
Received on Monday, 31 July 2023 22:33:11 UTC