Re: [meetings] Agenda Request - Measurement use-cases deep and requirements (#51)

I'm with Charlie on avoiding the basics.  We should be beyond the basics at this point.  Though I doubt we'll get there after just one session, I'd like more of a shared understanding of the requirements so that we can more easily determine whether a given solution is useful or acceptable.

Just to pick on one of these, I would like a better understanding of the interplay between different optimization cases: bid strategy optimization, creative optimization, targeting optimization, and content optimization being obvious aspects.  In all these cases, I'd like to get a better idea of the extent to which - if at all - optimization needs more data than reporting, as opposed to having a need for different data.

The answer for a lot of these use cases - though maybe optimization more than others - is probably just "moar data" at the first N levels of simplification.  What I'm looking for is a commitment to try to keep looking for more creative answers than that, because that answer isn't helpful in terms of getting to a solution that is respectful of individual privacy.

Erik's suggested topics seem like a good way to start.

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Received on Tuesday, 10 May 2022 22:58:18 UTC