Re: [meetings] Agenda Request - what is the right scope for functionality that should be supported in the first iteration of the joint measurement effort? (#56)

Here's a (somewhat ad-hoc) list of use-cases we can prioritize, and possibly reduce down if we can immediately reject some use cases as infeasible.

- Basic functionality (probably table stakes?)
  - Support click-through conversions
  - Support view-throughs / opportunities
  - Aggregate conversion counts
- More complicated queries
  - Aggregate value sums
  - Dynamic queries (as opposed to fixed queries / buckets embedded in the browser reports like in ARA / PCM)
  - Multiple breakdowns
  - Flexible sensitivity management (i.e. [exploit advanced dp composition](https://github.com/patcg/private-measurement/issues/16#issuecomment-1163291805))
  - Adaptive queries
- Attribution scope
  - App <-> web
  - Cross device
  - cross publisher / cross channel
  - online-to-offline conversions
- Attribution function
  - Last-touch attribution
  - “simple” multi-touch (rules-based)
  - “complex” multi-touch (DDA, shapley, etc)
- Third party reporting (probably need to break this down into constituent use-cases...)
- Full fledged ML training / optimization (e.g. agg service runs a DNN)
- Near-real time reporting

I think many of these are likely achievable in an MVP, and hopefully more in any extensions we want to add.


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Received on Thursday, 23 June 2022 02:39:30 UTC