- From: Santi Darmandrail via GitHub <sysbot+gh@w3.org>
- Date: Mon, 14 Feb 2022 16:33:02 +0000
- To: public-patcg@w3.org
Ok, that's interesting. A couple follow ups: > Any website/app is able to write a match key, so it's not dependent on any set of companies. However, the more cross-device coverage a given companies match key has, the more accurate attribution that uses that match key will be. This is true but a significant portion of the value created by the proposal is cross-device tracking, and these companies adopting the solution would be important for that to actually work. I was aiming at something like: What if other smaller apps / publishers could pool their match keys in a way that benefits everyone? For example, a gaming studio like say Epic will have tons of mobile and CTV match keys but almost no web based ones. Opposite is true for someone like The New York Times. Could they create a sort of coop there? > What happens if suddenly Facebook or Google decide they'll only share their match keys with companies that play well with them? This seems ideal, but isn't that a potential drawback for someone that can provide cross-device atribution by itself? What's Meta's or Google's incentive to be the world's match key providers there? -- GitHub Notification of comment by santirely Please view or discuss this issue at https://github.com/patcg/proposals/issues/2#issuecomment-1039295932 using your GitHub account -- Sent via github-notify-ml as configured in https://github.com/w3c/github-notify-ml-config
Received on Monday, 14 February 2022 16:33:04 UTC