ODRL 2.1 Use Case - Embedded and Royalty Free (RF) Expressions

Dear All,

Please find attached an ODRL Wiki link to a draft ODRL 2.1 Use Case for publishing Embedded and Royalty Free (RF) Assets.

Your comments and contributions are greatly appreciated as we move towards Final Draft within the next five weeks.

Lucinda (Cindy) Lewis

 https://www.w3.org/community/odrl/wiki/Publishing_Embedded_and_Royalty_Free_(RF)_Assets <https://www.w3.org/community/odrl/wiki/Publishing_Embedded_and_Royalty_Free_(RF)_Assets>

ODRL Use Case for Publishing Embedded and Royalty Free (RF) Assets

Use Case: John Audubon (pseudonym), an ornithologist and freelance photographer, wishes to publish a blog containing his journal and embedded photographs and videos (media assets) on birds around the world to the internet. Audubon hopes to educate readers, connect with other scientists and bird observers and attract customers for his self-published book (book) entitled Migratory Birds and Virus Transmission.

Audubon hosts his content on a content server, watermarks his photographs before publishing, and creates a clear copyright notice on his blog, videos and book. Audubon takes the extra precaution of registering his contact information and media assets in a searchable database run by a copyright registry which provides him a a unique identifier for himself and each asset. His book promotion copyright page includes an ISBN number providing publisher contact information.

For his blog editorial content, Audubon decides to allow sharing of his blog content for editorial purposes provided Audubon is given full attribution. For advertising and commercial uses of the media assets, Audubon would like to offer Royalty-Free (RF) reproduction rights. The book shall be offered as a Print-on-Demand product through a service platform. 

If a user wishes to buy a non-watermarked RF license to reproduce one of his photographs or videos for commercial purposes such as advertising, promotions or merchandising, Audubon will provide a non-watermarked media asset for download upon acceptance of his Terms and payment.

Audubon would like to have a way to represent his non-exclusive terms for the RF license with a code snippet embedded in the HTML5 markup of his blog page. How can ODRL help Audubon build these expressions?

1. Embedding

Share with Attribution (Link back to Audubon’s site) for Editorial Purposes
No Commercial Usage
No Defamatory, pornographic or unlawful matter
Right to capture user information
Audubon reserves right to provide advertising within his Embedding Window and to remove content at any time.

2. Royalty-Free license for Editorial uses of Media Assets

Photographs: Download under RF Model
     
Royalty Free license to reproduce media asset (identifier) for editorial reproduction only. Licensor may not use media assets on Merchandise products such as postcards, calendars, posters, stationary items, paper products, mugs, prints, wallpaper, artwork and other stationary items, paper products, calendars, apparel items. 
File size: 1600 x 1200 pixels under standard RF terms. For larger file sizes or additional licenses contact Audubon direct.
Licensee to pay Licensor US $100 per photographic media asset
Client Copyright Notice or Creator Attribution required
One user license. Licensor may bit use the image for more than one customer without re-licensing.

Video: Play on  Pay per click CPM under Streaming Model
Licensee to pay Licensor US$2.00 CPM payable monthly


3. Book Purchase 
 Migratory Birds and Virus Transmission 
 Paperback cover edition ISBN 978-3-16-148410-0 for US $19.99 plus shipping costs