Call for Participation: W3C/GS1 Workshop on E-commerce for Humans and AI Agents, 8-9 September 2026, Zurich, Switzerland

Hello,

W3C is pleased to call for participation in:

     W3C/GS1 Workshop on E-commerce for Humans and AI Agents
     8-9 September 2026, Zurich, Switzerland, with remote participation
     https://www.w3.org/2026/ecommerce-agents/

Web content has historically been designed for humans, even when pages 
also expose structured data through APIs or embedded JSON-LD using 
vocabularies such as schema.org and the extension GS1 Web Vocabulary. 
LLMs and AI Agents are becoming a new intermediary between that content 
and end users: they summarize search results, follow links, and may 
support users in online activity before a person ever visits a page 
directly.

This workshop aims to share experiences of creating content with AI 
Agents in mind. What are the practices that are most effective? What are 
the pitfalls? What shifts do content creators need to make in order to 
maximize the return on the investment in time, energy, and skill?

The impetus for the workshop is from e-commerce, which will be a 
particular focus of the event. However, the discussion is expected to be 
informed by broader input related to content creation and publication.

If you wish to participate, please submit either a "Position Statement" 
or an "Expression of Interest" by June 26, 2026. See submission 
instructions:
  https://www.w3.org/2026/ecommerce-agents/participation.html#participate

The organizers and the Programme Committee will review submissions and 
use them to shape the workshop agenda, identify speakers, and ensure a 
useful range of perspectives across the workshop topics.

Attendance is free for invited participants and is open to people who 
can contribute relevant experience, use cases, technical perspectives, 
implementation experience, research findings, or standardization questions.

We aim to include diverse participation from relevant communities, 
including:

* Content creators and curators of all kinds
* LLM and AI Agents providers, including in-browser AI Agents
* Brands making products to sell, and retailers selling them
* Search Engine Optimization practitioners
* Online data providers

If you have any questions, please contact the Programme Committee at: 
group-ecommerce-agents-pc@w3.org .

---------------
Important Dates
---------------
26 June 2026
    Deadline for submitting Position Statements and Expressions of Interest

1 August 2026
    Acceptance notification

17 August 2026
    Initial agenda published

8-9 September 2026
    Hybrid workshop in Zurich, Switzerland, with remote participation

---------------
Programme Committee
---------------
You can send emails to the Programme Committee at: 
group-ecommerce-agents-pc@w3.org

Chairs:
    Phil Archer, GS1
    (TBD)

Programme Committee:
    Mark van Berkel, Schema App
    Trish Burgess, Airbnb
    Jean-Luc Di Manno, Fime
    Wei Ding, Huawei
    Anssi Kostiainen, Intel
    Alex Jansen, Google
    Michael Linck, Google
    Natalia Macia, Bosch
    Gavin Shenker, Visa
    Andrew Smith, OpenAI
    Riley Strong, OpenAI
    Vasilii Trofimchuk, Block, Inc.
    Andrea Volpini, WordLift
    Léonie Watson, TetraLogical

This announcement follows section 3.1.2 of the W3C Process Document:
  https://www.w3.org/policies/process/20250818/#GAEvents

We look forward to seeing you there.

Roy Ruoxi Ran, on behalf of the Chairs and the Programme Committee
Xueyuan Jia, Manager, Member Communications

Received on Monday, 1 June 2026 14:24:42 UTC