Upcoming: W3C Workshop on Digital Marketing

Hello,

W3C is pleased to announce:
      W3C Workshop on Digital Marketing
      29-30 April 2015, Tampa, Florida
      Hosted by Nielsen
      http://www.w3.org/2015/01/digital-marketing-workshop.html

Digital Marketing and the ecosystem surrounding it are growing at an
unprecedented pace as consumers take advantage of new devices, features,
and content on the Web. The transformation and impact of diverse
industry needs on the Web is a core focus of the World Wide Web
Consortium (W3C). As the Open Web Platform and technologies such as
HTML5 continue to expand and offer new functionalities, brands,
interactive marketers, content publishers and third party providers are
calling W3C's attention to gaps and challenges.

In collaboration with experts in organizations representing interactive
advertising, media, digital marketing, online retailing, market
research, and customer data analytics, and more, W3C is organizing its
first digital marketing workshop, hosted by Nielsen. Our goal is to
start conversations with representatives from the broad digital
marketing industry to better understand what changes to the Open Web
Platform would help improve interoperability, increase efficiencies,
enable new innovations, and enhance communications. W3C Workshops are
open to the public, based upon submission of statements of interest or
position papers.

Possible topics of discussion include, but are not limited to the
following:

*    Security, and interaction with security measures. Advertisers are
facing pressure to crack down on click-fraud and to weed "bad actors"
out of their systems. At the same time, an increased emphasis on Web
security is causing publishers to lock-down their content and strengthen
the web application security model. Advertisers need to be involved with
the security conversations to find secure modes of ad insertion and
interaction with websites and data.

*    Data-gathering. Web-native data-exchange standards can operate with
user consent to let voluntary disclosure (e.g. of shopping carts for
comparison pricing or update) be more powerful than surreptitious
collection.

*    Measurement. A specialized subset of data-gathering is measurement
of where users have been exposed to marketing messages, particularly as
their dispersion is carried out through many intermediary layers.

*    Performance. Advertisers and publishers are concerned that
insertion of ads, particularly by the real-time auction markets, slow
page loads, making them less likely to be viewed. Understanding the
causes of slow page-loads can spur standards work to improve their
performance options.

*    New technologies. Marketing is developing and using new Web
technologies, including second screen synchronization; geo-tagging and
geo-beacons; indoor location-finding; marketing in data-rich
applications; Web & TV interaction.

We invite participation from individuals and organizations including:
Advertisers/Agencies/Operations, Publishers, Programmatic Ad Delivery
Platforms, Data Management Platforms, Demand Side Platforms, Supply Side
Platforms, Ad Exchanges, Ad Networks, Ad Security, Ad Content Creation,
Market Research, Academics, Retailers, Brand Managers, Privacy Research,
and Technology Developers.

We are grateful to Nielsen for hosting the workshop. If your
organization would like to be a sponsor, please contact Alan Bird
<abird@w3.org>.

Learn more about topics, how to participate, venue on the Workshop site:
      http://www.w3.org/2015/01/digital-marketing-workshop.html

We welcome position papers and statements of interest by 6 April 2015:
      http://www.w3.org/2015/01/digital-marketing-workshop.html#participate

If you have any questions, please contact Wendy Seltzer <wseltzer@w3.org>.

Coralie Mercier
Acting Head of W3C Marketing & Communications

-- 
    Coralie Mercier  -  W3C Communications Team  -  http://www.w3.org
mailto:coralie@w3.org +336 4322 0001 http://www.w3.org/People/CMercier/

Received on Friday, 13 March 2015 23:07:05 UTC