W3C home > Mailing lists > Public > public-linked-json@w3.org > July 2011

Re: Branding?

From: Kingsley Idehen <kidehen@openlinksw.com>
Date: Tue, 26 Jul 2011 11:39:25 +0100
Message-ID: <4E2E995D.5020600@openlinksw.com>
To: public-linked-json@w3.org
On 7/26/11 4:08 AM, Manu Sporny wrote:
> JSON-SD doesn't really roll off of the tongue... neither did JSON-LD 
> or RDFa. HTML is only used because it's been around forever... but 
> it's a pretty crappy brand name. Any thoughts on what this technology 
> should be called as we ready it for public consumption?
>
> I was thinking: Structure
>
> "Structure allows you to express Linked Data in JSON"
>
> Yes, I realize that isn't entirely accurate, but tag-lines rarely are 
> accurate. Thoughts on branding the technology so that it's easy to 
> drop into a conversation without scaring Web developers away or making 
> people feel as if the conversation is going to take a scary turn 
> toward geek-speak?
>
> -- manu
>
Maybe: JSON Data Objects Spec. JDO or JDOS.



-- 

Regards,

Kingsley Idehen	
President&  CEO
OpenLink Software
Web: http://www.openlinksw.com
Weblog: http://www.openlinksw.com/blog/~kidehen
Twitter/Identi.ca: kidehen
Received on Tuesday, 26 July 2011 10:40:01 UTC

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