Re: Idea for some side-time during the next face-to-face

hi Cody, 

Specifically, I was asking if you wanted something from me.
I wasn't requesting a script from you :)

Roger

Roger Menday
Fujitsu Laboratories of Europe



On 10 Sep 2013, at 14:16, Cody Burleson wrote:

Hi, Roger,

Unfortunately, I don't think I'm going to have time to script in advance. I'm kind of winging it off the cuff. But, I will try to prepare some interview questions that are designed to lead to discussion that will be fitting to the general goal of the video, which is to:

A) Provide a business-centric, accessible overview of Linked Data (the what and the why: what it is and why you should know about it)
B) Leave the impression that the technologies are useful and valuable within the enterprise now; that is - take away some of the mysticism and academic mumbo-jumbo - to leave the impression that this is not "pie in the sky" stuff. It's useful and valuable now. It can help you improve the way you build apps and do business; it should be part of your I.T. strategy.

In this sense, I don't want to be so much on the Semantic Web, reasoning, inferencing, formal logic, OWL side of the camp as the RDF, Linked Data, HTTP, better-way-to-integrate information side. Practical is what I'm going for. "Hey, this is reality. This is where the web is going. The technology is here now and there's a lot you can do with it now to improve the way you work - as well as to prepare for what more is coming. The time is now to start getting this in your enterprise." 

But... not salesish. More documentary style. We don't need to sell it. We just need to make it clear. If we make it clear, it sells itself. And that is what has frustrated me to no end. That if more people really understood it, they'd be head-over-heels on-board. But, it's just been too darn academic and technical and we need to serve it in the terms that help business stakeholders understand how it can transform their business. I firmly believe that reaching THAT audience is the way to start the Tipping Point.

Unfortunately, I'm slammed all the way up to the point I need to get on a plane, so what I'm thinking is that we just record as much material as we can and then I'll take it back and scrub through it for gold nuggets. Put a very, very rough cut together - draft the script that fills in the gaps and supports the goal, and then enlist team support on suggestions for polishing it from there.


- Cody



On Tue, Sep 10, 2013 at 9:26 AM, Roger Menday <roger.menday@uk.fujitsu.com> wrote:


Cody,

I think it is a great idea.
I would be happy to fill a slot in your film !
Would it be helpful to see a script in advance ?

Roger



On 6 Sep 2013, at 10:33, Cody Burleson wrote:

Team,

This morning, during my jog, I was thinking about what we could do to help build interest and attention around Linked Data and, in particular, the Linked Data Platform. Though I may be the least technically astute of our bunch, I'd like to think that I'm OK at marketing. I also think that we have a responsibility to help the world understand the efficacy and transformational power of Linked Data and the emerging Semantic Web - a topic that, IMHO, has been very poorly communicated in the past. We need to help the world understand what we're doing, why it's important, and how it's transforming the future of the modern enterprise and the World Wide Web.

So, I was wondering what you guys thought about taking some minutes during, say, a lunch break, at the next face-to-face to record some talking-head vignettes. The idea being that we eventually snip together a somewhat documentary style video. Remember, YouTube is the worlds second largest search engine. I can imagine a video that contains some animated sequences that help illustrate the concepts behind Linked Data, intercut with brief snippets of talking-head vignettes (name, profession, company bottom right of screen).

You have a company and so you introduce your company's role. How your company is using Linked Data to make a difference in the world. Or... you explain a small piece of the big picture in your own words, which can be used in the overview of Linked Data.

I could ask each of you who may be interested what you might wish to touch on and prepare interview questions around that topic and you just talk freely for a few minutes. I can bring an HD camera and lavalier microphone.

Later, I can then license some nice background music and have some animated illustrations done in Adobe After FX. Eventually editing a nice 10 minute video overview that hopefully we could make better than any out there today.

Of course, everyone participating would have a chance to review a rough cut and thumbs down any part they did not like.

We might get some great material. We might get crap and just end up saying, "Nah, this doesn't work." But it's worth a shot, no?

I know our chief purpose is to complete our charter, but I think we could fit this in the in-betweens somewhat non-intrusively.

Yay? Nay? Sure, Why Not?

Let me know your thoughts.

--
Cody Burleson






-- 
Cody Burleson
Enterprise Web Architect, Base22
Mobile: +1 (214) 537-8782
Skype: codyburleson
Email: cody@base22.com
Blog: codyburleson.com

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