Re: Idea for some side-time during the next face-to-face

Hi, Roger,

Unfortunately, I don't think I'm going to have time to script in advance.
I'm kind of winging it off the cuff. But, I will try to prepare some
interview questions that are designed to lead to discussion that will be
fitting to the general goal of the video, which is to:

A) Provide a business-centric, accessible overview of Linked Data (the what
and the why: what it is and why you should know about it)
B) Leave the impression that the technologies are useful and valuable
within the enterprise now; that is - take away some of the mysticism and
academic mumbo-jumbo - to leave the impression that this is not "pie in the
sky" stuff. It's useful and valuable now. It can help you improve the way
you build apps and do business; it should be part of your I.T. strategy.

In this sense, I don't want to be so much on the Semantic Web, reasoning,
inferencing, formal logic, OWL side of the camp as the RDF, Linked Data,
HTTP, better-way-to-integrate information side. Practical is what I'm going
for. "Hey, this is reality. This is where the web is going. The technology
is here now and there's a lot you can do with it now to improve the way you
work - as well as to prepare for what more is coming. The time is now to
start getting this in your enterprise."

But... not salesish. More documentary style. We don't need to sell it. We
just need to make it clear. If we make it clear, it sells itself. And that
is what has frustrated me to no end. That if more people really understood
it, they'd be head-over-heels on-board. But, it's just been too darn
academic and technical and we need to serve it in the terms that help
business stakeholders understand how it can transform their business. I
firmly believe that reaching THAT audience is the way to start the Tipping
Point.

Unfortunately, I'm slammed all the way up to the point I need to get on a
plane, so what I'm thinking is that we just record as much material as we
can and then I'll take it back and scrub through it for gold nuggets. Put a
very, very rough cut together - draft the script that fills in the gaps and
supports the goal, and then enlist team support on suggestions for
polishing it from there.


- Cody



On Tue, Sep 10, 2013 at 9:26 AM, Roger Menday
<roger.menday@uk.fujitsu.com>wrote:

>
>
> Cody,
>
> I think it is a great idea.
> I would be happy to fill a slot in your film !
> Would it be helpful to see a script in advance ?
>
> Roger
>
>
>
> On 6 Sep 2013, at 10:33, Cody Burleson wrote:
>
> Team,
>
> This morning, during my jog, I was thinking about what we could do to help
> build interest and attention around Linked Data and, in particular, the
> Linked Data Platform. Though I may be the least technically astute of our
> bunch, I'd like to think that I'm OK at marketing. I also think that we
> have a responsibility to help the world understand the efficacy and
> transformational power of Linked Data and the emerging Semantic Web - a
> topic that, IMHO, has been very poorly communicated in the past. We need to
> help the world understand what we're doing, why it's important, and how
> it's transforming the future of the modern enterprise and the World Wide
> Web.
>
> So, I was wondering what you guys thought about taking some minutes
> during, say, a lunch break, at the next face-to-face to record some
> talking-head vignettes. The idea being that we eventually snip together a
> somewhat documentary style video. Remember, YouTube is the worlds second
> largest search engine. I can imagine a video that contains some animated
> sequences that help illustrate the concepts behind Linked Data, intercut
> with brief snippets of talking-head vignettes (name, profession, company
> bottom right of screen).
>
> You have a company and so you introduce your company's role. How your
> company is using Linked Data to make a difference in the world. Or... you
> explain a small piece of the big picture in your own words, which can be
> used in the overview of Linked Data.
>
> I could ask each of you who may be interested what you might wish to touch
> on and prepare interview questions around that topic and you just talk
> freely for a few minutes. I can bring an HD camera and lavalier microphone.
>
> Later, I can then license some nice background music and have some
> animated illustrations done in Adobe After FX. Eventually editing a nice 10
> minute video overview that hopefully we could make better than any out
> there today.
>
> Of course, everyone participating would have a chance to review a rough
> cut and thumbs down any part they did not like.
>
> We might get some great material. We might get crap and just end up
> saying, "Nah, this doesn't work." But it's worth a shot, no?
>
> I know our chief purpose is to complete our charter, but I think we could
> fit this in the in-betweens somewhat non-intrusively.
>
> Yay? Nay? Sure, Why Not?
>
> Let me know your thoughts.
>
> --
> Cody Burleson
>
>
>
>


-- 
Cody Burleson
Enterprise Web Architect, Base22
Mobile: +1 (214) 537-8782
Skype: codyburleson
Email: cody@base22.com
Blog: codyburleson.com

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