Re: WebXR Device API Logo Proposal

Howdy! I mentioned this on the Twitters
<https://twitter.com/stew_rtsmith/status/1149107555450462209>; I’d love to
see a sturdier, more geometric typeface (like if Akkurat
<https://lineto.com/The+Fonts/Font+Categories/Text+Fonts/Akkurat/> had a
super bold weight?)—something that probably has a metal-cut lineage like DIN
<https://en.wikipedia.org/wiki/DIN_1451> (but please *not* DIN because 2002
called and wants its DIN back!) Not only would a more geometric typeface be
visually stronger, it also leaves the door open to more pleasing animation
possibilities. But disclaimer: I’m already biassed toward Swiss Modernism
<https://gdpsu.typepad.com/354/2017/09/swiss-modernism-and-the-modular-grid..html>,
not just visually but conceptually as its emphasis on structure and
modularity mirrors how we build up code libraries and interfaces.

[image: tumblr_inline_ni71xwtcvs1qg46y0.jpg]
website stewartsmith.io
twitter stew_rtsmith <https://twitter.com/stew_rtsmith>
medium stew_rtsmith <https://medium.com/@stew_rtsmith>


On Thu, Jul 11, 2019 at 4:12 AM Fernando Serrano García <
fserrano@mozilla.com> wrote:

> I like the idea, although for this kind of logos I usually prefer to avoid
> transparency and gradients and stick to solid colors for consistency with
> the other api logos (html5, webgl, wasm, wpa...) as it will make it easier
> to recreate for example programatically, or even creating merchandising
> like a tshirt or a vinyl will be harder if using non-solid colors.
>
> On Thu, Jul 11, 2019 at 8:09 AM Kieran Farr <kieran.farr@gmail.com> wrote:
>
>> To be a pedantic pixel pusher, it is also worth considering relative
>> placement of the logo and text. Original 1, 2-4 just examples for
>> discussion I think the original is fine too.
>>
>> [image: image.png]
>>
>> On Wed, Jul 10, 2019 at 10:51 PM Michal Takáč <takacmichal92@gmail.com>
>> wrote:
>>
>>> Great work! The shape is really interesting. I would also like to see it
>>> with thicker font (but only a little bit).
>>>
>>> On Thu, 11 Jul 2019 at 02:43, John D. Gwinner <john@gwinner.org> wrote:
>>>
>>>> Very nice!
>>>>
>>>>
>>>>
>>>> I like the clean font, although something thicker might be better.
>>>>
>>>>
>>>>
>>>>         == John ==
>>>>
>>>>
>>>>
>>>> *From:* Kieran Farr <kieran.farr@gmail.com>
>>>> *Sent:* Wednesday, July 10, 2019 3:57 PM
>>>> *To:* Artem Bolgar <artem.bolgar@oculus.com>
>>>> *Cc:* Ada Rose Cannon <ada@ada.is>; public-immersive-web-wg@w3.org;
>>>> public-immersive-web@w3.org
>>>> *Subject:* Re: WebXR Device API Logo Proposal
>>>>
>>>>
>>>>
>>>> Long time lurker, LOVE IT! Appreciate the organic soft touch too that
>>>> reminds me of a butterfly.
>>>>
>>>>
>>>>
>>>> Only minor critique (you can ignore :) is that the typeface is very
>>>> light relative to heft of logo, so from a distance or smaller size it will
>>>> be hard for laypeople to understand what the jumble of letters are.
>>>>
>>>>
>>>>
>>>> On Wed, Jul 10, 2019 at 3:51 PM Artem Bolgar <artem.bolgar@oculus.com>
>>>> wrote:
>>>>
>>>> I like it too!
>>>> ------------------------------
>>>>
>>>> *From:* Ada Rose Cannon <ada@ada.is>
>>>> *Sent:* Wednesday, July 10, 2019 3:43 PM
>>>> *To:* public-immersive-web-wg@w3.org; public-immersive-web@w3.org
>>>> *Subject:* WebXR Device API Logo Proposal
>>>>
>>>>
>>>>
>>>> Hi Everyone,
>>>>
>>>>
>>>>
>>>> The chairs and editors have been working with Deigo Gonzalez, who
>>>> designed the logo for Progressive Web Apps, to pull together a logo for the
>>>> Web XR Device API. We're really excited to show what he's come up with..
>>>>
>>>>
>>>>
>>>> It is designed to work on light and dark backgrounds, the shape evokes
>>>> a W and an X in its silhouette whilst giving a 3D feeling.
>>>>
>>>>
>>>>
>>>> We hope you like this proposal; we're also open to alternatives as an
>>>> official logo.
>>>>
>>>>
>>>>
>>>> If you have any thoughts, please let us know.
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> [image: image.png]
>>>>
>>>> Brandon has also made it as a 3D model which you can rotate:
>>>> https://toji.github.io/webxr-logo/
>>>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__toji.github.io_webxr-2Dlogo_&d=DwMGaQ&c=5VD0RTtNlTh3ycd41b3MUw&r=QwmAf064EBX7njNklY4qw8YBkB2F3h6KxsqkytlX8qM&m=A68Yfg5XTLI8OHMv-ZKZRJqTlLaDB3PK4hMeVixbqkc&s=wGy45zy6qZGuqgb2Iu7uLNuLO134GP_poylcYMQjGWo&e=>
>>>>
>>>> - Ada, Chris, Trevor, Brandon and Nell
>>>>
>>>>
>>>> Ada
>>>>
>>>> --
>>> *Michal Takáč*
>>> https://michaltakac.com
>>> <https://www.facebook.com/michaltakacdesign>
>>> <https://twitter.com/michaltakac>
>>>
>>