Un-Subscription worry and sensible approach to the matter

Hi all,

I have been following this email list for some time now, essentially I was
invited by a friend in E-dialog as an email marketeer for Sulake.

But this isn't about me. It is on the subject of un-subscription process and
in a sense bounce-handling / spamming reports. I'm all for sensible
approaches and development and improving the methodology of the
unsubscription process. Possibly integrating with (web as well as software)
email clients so that there was a known-to-be-safe method of unsubscribing.

The average user may feel uncomfortable about clicking any links in an email
with weird characters and especially the unsubscription links - major
companies such as Microsoft are even warning users to follow such links in
unsafe email - but how would the user, the recipient know if a company or
sender address is safe or not? It can only be seen as a most temporary and
inefficient solution to the situation is to report email as spam in fear of
clicking unsubscription links.

If gmail, hotmail or thunderbird instead would have the option integrated
somehow to 'unsubscribe from this email list' and only to be activated in
certain cases of said lists to be in practice (not sure how that would work,
but I assume this to be a technical question rather than a marketeers
question).

Alright, hope this is a valid topic, looking forward to hearing your
thoughts on the matter.

Thanks!

Regards,
- Erik Malm