[Bug 18386] Ad-Insertion support

https://www.w3.org/Bugs/Public/show_bug.cgi?id=18386

--- Comment #4 from Duncan <duncan.rowden@bbc.co.uk> 2012-09-13 10:20:01 UTC ---
(In reply to comment #3)
> It sounds like this would have a lot of overlap with MSE, which already
> supports ad-insertion, as far as I can tell.

This issue was previously discussed in the MSE group (see Description #c0). The
proposal for ad-insertion in MSE only caters for a specific use-case, which
requires media to be encoded with ad-insertion in mind. These ads are then
inserted at specific segment boundaries.

Ad-inserts in the broadcast industry don't typically work this way though, as
ads aren't always placed at these specific boundaries. This requirement lead to
a discussion within the MSE group that resulted in bringing this bug to the
HTML-WG, because MSE was not considered the appropriate place to deal with this
bug.

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Received on Thursday, 13 September 2012 10:20:11 UTC