Fwd: [Moderator Action] Active lobbying: Math

> Begin forwarded message:
> 
> From: Julie Noblitt <julien@benetech.org>
> Subject: [Moderator Action] Re: Active lobbying: Math
> Date: 24 Aug 2015 14:10:21 CEST
> To: Charles LaPierre <charlesl@benetech.org>, Bill Kasdorf <bkasdorf@apexcovantage.com>
> Cc: "Belfanti, Paul" <paul.belfanti@pearson.com>, Deborah Kaplan <dkaplan@safaribooksonline.com>, Ivan Herman <ivan@w3.org>, "W3C Digital Publishing IG" <public-digipub-ig@w3.org>, Anh Bui <anhb@benetech.org>
> X-W3C-Hub-Spam-Status: No, score=-8.9
> 
> Bill, so well said -- love that tagline! It has to make economic sense, and we have evidence that it can. We have been working with O'Reilly Media on their implementation of MathML Cloud, and their director of publishing technology told us that their Illustration team cleans up all author-supplied artwork during book production, with math equation image production being an extension of that work. After they integrated MathML Cloud into their workflow, that image generation was automated (along with generation of associated descriptions and MathML) -- it has resulted in a savings of 5-10 hours of work per book for math-heavy titles.
> 
> --Julie
> 
> ********
> Julie Noblitt
> Community Manager, The DIAGRAM Center
> Mon-Th: 650-352-1092
> http://diagramcenter.org/ <http://diagramcenter.org/>
> Follow us on Twitter: @DIAGRAMC
> 
> 
> From: Charles LaPierre
> Sent: Friday, August 21, 2015 9:17 AM
> To: Bill Kasdorf
> Cc: Belfanti, Paul; Deborah Kaplan; Ivan Herman; W3C Digital Publishing IG; Anh Bui; Julie Noblitt
> Subject: Re: Active lobbying: Math
> 
> Well said Bill!!
> 
> _______________________________
> 
> Charles LaPierre
> charlesl@benetech.org <mailto:charlesl@benetech.org>
> 
> 
> 
> 
>> On Aug 21, 2015, at 8:51 AM, Bill Kasdorf <bkasdorf@apexcovantage.com <mailto:bkasdorf@apexcovantage.com>> wrote:
>> 
>> +1
>> 
>> Picking up on both Paul's comment—"signal their intent to publish content in these standards _at volume_"—and Ivan's—"after all we are all geeks and not suits"—clearly we need a SUITS FOR MATHML movement!!! ;-)
>> 
>> Seriously, though. . . . It is so easy for the suits to say "yeah, of course the geeks want this, the geeks want everything. I've got a business to run."
>> 
>> Suits need numbers. Preferably preceded by glyphs like $, €, £, ¥, etc.
>> 
>> I'm not saying that will be easy to come up with. But here's an anecdote from my personal experience:
>> 
>> --I have always been an advocate of MathML. But I'm an idealist and standards maven.
>> 
>> --Ditto for accessibility.
>> 
>> --Even so, when I was asked to lead the AAP EPUB 3 Implementation work a year or two ago, I have to admit I was surprised and puzzled to see MathML keep rising to the top of the priorities. "Really?" I thought. "How many publishers even publish math?" [Note that my reaction was more suit-like than geek-like. So now you know that the reason you more often see me in a suit than a t-shirt. In fact I can pretty much guarantee you've never seen me in a t-shirt.]
>> 
>> --So in my work with that AAP initiative, I was talking to a key guy at the American Printing House for the Blind, who put some numbers, with one of those glyphs in front of them, in front of me. "Bill, when a student in a class needs a math book, it can take six months and $50,000 to get that book accessible for her. [A legal obligation, btw.] By which time the class is over. If the math in that book had been MathML it would have cost a small fraction of that and we could have gotten the book to her quickly. There are hundreds of books like that."
>> 
>> --"Shit!!!" I thought. "Now I get it!"
>> 
>> Of course now we are off in an even more remote corner of the world, from the suit's point of view: a book _with math_ for a tiny percent of the potential readers of that book. And the suits that are exposed to the legal liability are not the Publisher Suits, they're the University Suits.
>> 
>> That's the challenge we have. I am not trying to be Debby Downer here; I'd like to be just the opposite.
>> 
>> But for SUITS FOR MATHML to succeed, we need a way to say "this makes business sense, it's costing money and creating a dangerous legal liability to not have this problem solved, and I am going to [in Paul's words] make MathML available in volume [in the case of Publisher Suits; or] I am going to make a commitment of staff and resources to help solve this problem [in the case of University Suits] if I can see that this problem is being adequately addressed by the industry."
>> 
>> We need to move beyond shame and conscience, unfortunately. That hasn't worked. So again, to +1 Paul and Ivan, we need to get commitments, and we need to get those commitments from the suits.
>> 
>> --Bill Kasdorf
>> 
>> 
>> From: Belfanti, Paul [mailto:paul.belfanti@pearson.com <mailto:paul.belfanti@pearson.com>]
>> Sent: Friday, August 21, 2015 10:25 AM
>> To: Deborah Kaplan
>> Cc: Ivan Herman; W3C Digital Publishing IG
>> Subject: Re: Active lobbying: Math
>> 
>> I think one important step would be for a broad range of stakeholders to issue joint public statements in support of MathML and EDUPUB and signal their intent to publish content in these standards at volume. This will create both business certainty and opportunity for those who can properly play/display this content and create competitive dynamic to support rich, accessible content.
>> 
>> Paul
>> --
>> Paul Belfanti
>> Director, Content Architecture
>> Core Platforms & Enterprise Architecture
>> office: +1 201-236-7746
>> mobile: +1 201-783-4884
>> 
>> 
>> On Fri, Aug 21, 2015 at 9:46 AM, Deborah Kaplan <dkaplan@safaribooksonline.com <mailto:dkaplan@safaribooksonline.com>> wrote:
>> On Fri, 21 Aug 2015, Ivan Herman wrote:
>> 
>> Yes, if we can actively lobby, with the weight of the publishing market behind us, to have browser vendors implement a particular feature, that would be a win. For everybody. And that should indeed be the topic of our discussions, too.
>> 
>> (see changed subject line)
>> 
>> I am hijacking this thread because of this comment by Ivan. This is great to hear that you feel this way, Ivan. And in that case, given that it is a truth universally acknowledged in this IG that native browser and reading system support for MathML would be a big win for the publishing sector, how would we go about designing and presenting that case, and then going on to actively lobby for the vendors to implement it?
>> 
>> Deborah
>> 


----
Ivan Herman, W3C
Digital Publishing Activity Lead
Home: http://www.w3.org/People/Ivan/
mobile: +31-641044153
ORCID ID: http://orcid.org/0000-0003-0782-2704