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FW: Digital Marketing Workshop

From: Siegman, Tzviya - Hoboken <tsiegman@wiley.com>
Date: Wed, 5 Aug 2015 13:32:41 +0000
To: "DPUB mailing list (public-digipub-ig@w3.org)" <public-digipub-ig@w3.org>
Message-ID: <17f15fb4736e4d3e8095fe112995825c@CAR-WNMBP-006.wiley.com>
Hello DPUB,

Every publisher has a marketing department!

If you or your colleagues are interested in participating in the W3C's upcoming Digital Marketing Workshop, please send a statement of interest to team-digimarketing@w3.org,  and to send position papers by August 14.

More information is available below and online, at http://www.w3.org/2015/digital-marketing-workshop/.


Tzviya Siegman
Digital Book Standards & Capabilities Lead
Wiley
201-748-6884
tsiegman@wiley.com 

--- --- ---

W3C is pleased to call for participation in a workshop:
  Web and Digital Marketing Convergence
  September 17-18, 2015, in Tampa, Florida.
  http://www.w3.org/2015/digital-marketing-workshop/


Digital Marketing and the ecosystem surrounding it are growing at an unprecedented pace as consumers and companies take advantage of new devices, features, and content on the Web. As the Open Web Platform and technologies such as HTML5 continue to expand and offer new functionalities, brands, interactive marketers, content publishers and third party providers are calling W3C's attention to gaps and challenges, which include a lack of standards on the definition and secure execution of, for example, marketing campaigns, advertising performance, data collection, and marketing signals.

We invite participation from diverse players in the marketing and technology industries: Marketers and advertisers, agencies, operations; System and technology providers and consumers; Publishers; Ad eco-system players; Market researchers; Retailers; Brand Managers; Entertainment Companies; Privacy/Security Researchers, and more.

Expected topics of discussion include:
* Campaigns
* Experience, Content, and Assets
* Metrics and Data Collection
* Channel and Delivery
* Audiences
* Context
* Performance
* Security and Privacy

Thanks to Nielsen for hosting the workshop and to Adobe for sponsorship.



--
Wendy Seltzer -- wseltzer@w3.org +1.617.715.4883 (office) Policy Counsel and Domain Lead, World Wide Web Consortium (W3C)
http://wendy.seltzer.org/        +1.617.863.0613 (mobile)

Received on Wednesday, 5 August 2015 13:33:40 UTC

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