Re: CEDDL

With the Dynamic Tag Management tools, i see that the W3C DL can just help
with the pageName and eCommerce information's. Every thing else, could be
tracked Dynamically through DTMs.

Hedi

On Fri, Nov 7, 2014 at 5:56 AM, David Henderson <
david.henderson@triggeredmessaging.com> wrote:

> Hi Charlene,
>
> We've had a positive response from our customers (both large and small) -
> it is a pretty easy sell: If you implement the data layer, then you know
> that 3rd party integrations are going to continue to work even if you tweak
> or redesign the presentation of your site.
>
> Having plugins / extensions available for popular eCommerce platforms
> (e.g. Magento:
> http://www.magentocommerce.com/magento-connect/w3c-digitaldata-data-layer-by-triggered-messaging-2.html
> ) reduces the time/cost to implement to near zero.
>
> Some customers have implemented the spec manually / for custom eCommerce
> sites - this tends to require a little more hand-holding. Some fully-worked
> examples would probably help in this respect in the future.
>
> Have you seen the beyon 1.0 wiki page?
> http://www.w3.org/community/custexpdata/wiki/Gathering_Input_for_Data_Layer_Specification_-_Beyond_v1.0
>
> David
>
> On 6 November 2014 16:11, Joel Stachowicz <stachowi@adobe.com> wrote:
>
>>  Hi Charlene,
>>
>>  We have seen a number of large enterprise clients adopt the proposal to
>> a greater or lesser degree. Often the proposal is taken as a base and
>> modified to meet the specific needs of the organization, but the basic
>> CEDDL construction remains intact. The proposal is not yet a standard, but
>> it is receiving a fair amount of adoption where a cohesive data layer did
>> not previously exist or required a major restructuring.
>>
>>   Joel Stachowicz | Senior Computer Scientist / Architect - DTM | Adobe
>> Systems | p. 385.345.1501 | c. 770.639.4800 | joelstach@adobe.com
>>
>>
>>   From: Charlene Bunting <cbunting@vistaprint.com>
>> Date: Wednesday, November 5, 2014 at 6:26 AM
>> To: "public-custexpdata@w3.org" <public-custexpdata@w3.org>
>> Subject: CEDDL
>> Resent-From: <public-custexpdata@w3.org>
>> Resent-Date: Wednesday, November 5, 2014 at 2:30 PM
>>
>>   Hello,
>>
>>
>>
>> I recently came across the submission for the Customer Experience
>> Digital Data Layer <http://www.w3.org/2013/12/ceddl-201312.pdf>. Since
>> this proposal in December of 2013, have you seen momentum with this being
>> more widely adopted as a standard? I would love to learn about the impact
>> it has had to the industry.
>>
>>
>>
>> Thank you,
>>
>>
>>
>> Charlene Bunting
>>
>> | Channel Technology
>> | t: +1.781.323.8051
>>
>> | m: +1.857.544.3873
>>
>> | e:cbunting@vistaprint.com
>>
>>
>>
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>>
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>>
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>>
>>
>>
>>
>>
>>
>
>
>
> --
> -- David Henderson
>
> Lead Developer
> Triggered Messaging Ltd
> Real-Time Behavioural Personalisation.
> Engage, Recover, Convert.
> +44 (0)23 80 119 754
>
>
>


-- 
Med Hedi Lassoued
Courriel : mhlassoued@gmail.com
Tel. : 514 601-0270