Re: CEDDL

Hi Charlene,

We've had a positive response from our customers (both large and small) -
it is a pretty easy sell: If you implement the data layer, then you know
that 3rd party integrations are going to continue to work even if you tweak
or redesign the presentation of your site.

Having plugins / extensions available for popular eCommerce platforms (e.g.
Magento:
http://www.magentocommerce.com/magento-connect/w3c-digitaldata-data-layer-by-triggered-messaging-2.html
) reduces the time/cost to implement to near zero.

Some customers have implemented the spec manually / for custom eCommerce
sites - this tends to require a little more hand-holding. Some fully-worked
examples would probably help in this respect in the future.

Have you seen the beyon 1.0 wiki page?
http://www.w3.org/community/custexpdata/wiki/Gathering_Input_for_Data_Layer_Specification_-_Beyond_v1.0

David

On 6 November 2014 16:11, Joel Stachowicz <stachowi@adobe.com> wrote:

>  Hi Charlene,
>
>  We have seen a number of large enterprise clients adopt the proposal to
> a greater or lesser degree. Often the proposal is taken as a base and
> modified to meet the specific needs of the organization, but the basic
> CEDDL construction remains intact. The proposal is not yet a standard, but
> it is receiving a fair amount of adoption where a cohesive data layer did
> not previously exist or required a major restructuring.
>
>   Joel Stachowicz | Senior Computer Scientist / Architect - DTM | Adobe
> Systems | p. 385.345.1501 | c. 770.639.4800 | joelstach@adobe.com
>
>
>   From: Charlene Bunting <cbunting@vistaprint.com>
> Date: Wednesday, November 5, 2014 at 6:26 AM
> To: "public-custexpdata@w3.org" <public-custexpdata@w3.org>
> Subject: CEDDL
> Resent-From: <public-custexpdata@w3.org>
> Resent-Date: Wednesday, November 5, 2014 at 2:30 PM
>
>   Hello,
>
>
>
> I recently came across the submission for the Customer Experience Digital
> Data Layer <http://www.w3.org/2013/12/ceddl-201312.pdf>. Since this
> proposal in December of 2013, have you seen momentum with this being more
> widely adopted as a standard? I would love to learn about the impact it has
> had to the industry.
>
>
>
> Thank you,
>
>
>
> Charlene Bunting
>
> | Channel Technology
> | t: +1.781.323.8051
>
> | m: +1.857.544.3873
>
> | e:cbunting@vistaprint.com
>
>
>
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-- David Henderson

Lead Developer
Triggered Messaging Ltd
Real-Time Behavioural Personalisation.
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