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Meeting Summary: CCG Atlantic Weekly - 2025/10/07 *Topics Covered:* - Introduction to "My Terms" (IEEE 7012 Standard) - Current Online Reality and the Need for Change - My Terms: A New Ecosystem for Data Exchange - Agreements and Contracts - Implementation Challenges and Future Directions - Enforcement of My Terms *Key Points:* - *My Terms Standard (IEEE 7012):* Ian Henderson introduced "My Terms," an upcoming IEEE standard (likely to be published in January 2026) designed to standardize and improve how individuals manage their privacy terms and data exchange with organizations. - *The Problem:* The current online model of "notice and consent" is broken and doesn't scale. Individuals are presented with numerous privacy policies and terms they don't understand, leading to a lack of control over their data. - *The Solution:* My Terms aims to shift the online environment to be more like the offline world, giving individuals more control over their data through standardized contracts rather than consent. The standard uses a data privacy vocabulary and enables individuals to propose their own terms, fostering a more transparent and user-centric approach. - *Target Audience:* Primarily focused on organizations that aren't currently using data in a way that is going against individuals privacy. - *Agreements and Contracts:* The system uses a set of 13 initial agreements that can be selected, with the agreements becoming contracts when signed. These agreements include Type 1 (one-off data contributions) and Type 2 (ongoing relationships). - *Implementation:* The system involves individuals using agents to manage their data agreements. Organizations can either accept the individual's terms or propose alternatives. A history of interactions is kept to track how organizations respond to term proposals. - *Challenges and Future:* Implementation challenges include getting agents into users' hands. There's discussion about options like a single mobile app, or more decentralized solutions. - *Enforcement:* The standard aims to provide a better framework for data agreements, and that those contracts are easier to enforce than the current system. - *Next Steps:* My Terms team is seeking feedback and collaboration as they approach publication. They are also working on outreach and practical implementation, including the development of market innovation labs and plugins for platforms like WordPress. Text: https://meet.w3c-ccg.org/archives/w3c-ccg-ccg-atlantic-weekly-2025-10-07.md Video: https://meet.w3c-ccg.org/archives/w3c-ccg-ccg-atlantic-weekly-2025-10-07.mp4 *CCG Atlantic Weekly - 2025/10/07 11:55 EDT - Transcript* *Attendees* Alex Higuera, Benjamin Young, Chandima Cumaranatunge, Dave Lehn, Erica Connell, Fireflies.ai Notetaker Ivan, Geun-Hyung Kim, Greg Bernstein, Harrison Tang, Hiroyuki Sano, Iain Henderson, JeffO - HumanOS, Jennie Meier, Joe Andrieu, Kaliya Identity Woman, Kayode Ezike, Kerri Lemoie, Parth Bhatt, Phillip Long, Rob Padula, Ted Thibodeau Jr, Vanessa Xu, Will Abramson *Transcript* Will Abramson: we usually get started about five pass admin and… Iain Henderson: What's that? Iain Henderson: Yeah. Will Abramson: then hand over to you take it away I think it's useful to have 15 minutes at the end for questions… Iain Henderson: How much time do you want me to talk about my terms? Yeah, I think this group will have a lot of questions… Will Abramson: if possible Yeah. Iain Henderson: which I'm looking forward to. So that for me is the real value. Will Abramson: Okay, Grace. Will Abramson: Just give people a couple more minutes. Trick in start. Thanks. Will Abramson: It's okay. I'm gonna get started. I think we got a decent group. so I'll start with just, standard administrative stuff before I hand over to Ian who's going to talk to us about my terms, which is an IE E standard that's working its way through so first of all the standard thing code of ethics and professional conduct. So let's continue to create a welcoming inclusive community here and treat people with respect. Listen to each other's all that stuff. You can read the code of conducts on the W3C. It's in the agenda minutes. I think we do great at this but let's continue to keep that in mind. Will Abramson: Second IP note. So anyone can participate in these calls. However, substantiative contributors to any CCG work items must be members of the CCG with full IPR agreements signed. And if you're not sure about that, reach out to any of the chairs and we can help you with that, help you get involved. so these calls are recorded using Google Meet and will be sent out after the meeting to the CCG mailing list. So there's a recording and a transcript all available on the mailing list. Introductions and reintroductions. Does anyone want to say hello to the community who's new or hasn't said hello in a while? Fancy saying hi. Okay. Not hearing anyone on the queue. Seeing anyone on the queue. Will Abramson: Do anybody have any announcements or reminders for the community today they want to share? Will Abramson: Korea. Yep. Kaliya Identity Woman: Hi. So,… Kaliya Identity Woman: we have the internet identity workshop coming up in two weeks October 21st to 23rd in Mountain View, California. And then immediately following we're doing a new workshop working to support Aentic protocol creators coming together. So if folks working on protocols in the agentic AI space please encourage them to join us there. we'll be doing it just like IW using openspace technology and creating the agenda in the morning. And I'll put the two links in the chat. Thanks. 00:05:00 Will Abramson: Thanks, anybody else have any announcements or reminders? I think I have one. so tomorrow we will start the series of APAC, Asia Pacific friendly CCG calls, which is an experiment that we're running in October to see if there's appetite for, a different call time that is more inclusive. the Asia-Pacific region. So tomorrow we have these guys from Turing Certificates who are going to be talking to us about education credentials in particular crossborder use case. the call time is at 12:00 p.m. universal standard. Will Abramson: So, it's 1:00 p.m. UK. I don't know what the translation is. 8:00 a.m. 8:00 a.m. east coast. So, yeah, if you can make it, it'd be great. Let's see. Hopefully, we're going to get some Asia Pacific folks who don't usually get to show up to this call because it's a strange time for them. So, should be interesting to okay, with that, let's see. work items. Does anybody have any updates on work items that have been worked on by the community before you hand over to Okay, not seeing anyone. So with that, I think Ian, go for Talk to us about my terms. I'm looking forward to this. Okay. Iain Henderson: Hi I've met a few of you obviously quite well. For anyone else have not met, I am Ian Henderson. I'm based in central Scotland, UK. I've been in the identity community for many years. Regular attendance at I'll be over at the one next week, which is good. I'm looking forward to that. some of you might have heard before of what was called ILE E7012 which is clearly a very boring name and we'll come back to what that means in a moment. Iain Henderson: So e712 is something that I've been working on with docel's project VRM type folks for about eight years since we started at le it finally is ready to pop out. I suspect it will publish in January this year and we'll come back to what that means in a minute. But since we came up with the nickname my terms, it's gone from way down in boring land to my terms. that's quite interesting. I can see where that fits in. So that single change of name has taken it from being it's always been about the same stuff, but it's now got a high profile and it's about to get a lot higher through that switch and emphasis. And there's a guy called John Havens. Iain Henderson: Some of you will know John, but he's the chair of Ile E and he's now running around his network which is very extensive saying that my terms is their most significant standard since Wi-Fi which is obviously ILE E2.11 or something like that. Whether my terms goes in that direction or not remains to be seen but it certainly is seen as having the potential to be big and important. So that's the introduction. I've got a set of slides that are quite textheavy and I'll share them afterwards. So I'll just go through and get to the highlights. I'm most interested in the feedback from yourself. because that's what we need right at this point where it's kind of three four months away from publication. Let me find that right. Iain Henderson: Can you guys see that screen? Will Abramson: It's not presenting, but you can see Yeah. Iain Henderson: Right, let me try and do that presentation mode. Can you see that now? So, customer commons is for anyone who doesn't know it's a spin out of project VRM has been around since 2007 2008. Several of you here have been part of that for the duration and its goes ups and downs and its waves of less activity. The fundamental point is build things on the side of the customer and overall relationship management will be a lot better. 00:10:00 Iain Henderson: so that's the theory behind customer commons over the period we've got involved in different things but it e approached us eight years back and said that thing you're talking about privacy policies written from the individual perspective if you made those machine readable they could be standardized is that a good idea yes so we've been working it under that IE umbrella for eight years going in different directions some of Iain Henderson: you've been involved. That's the original project authorization or PAR as it's called. I won't read through that. You can skim it yourself. But essentially, it's about individuals being able to propose their own terms, particularly around privacy terms. So rather than if each of us deals with 300 organizations, which in our world is probably a significant underestimate, that means we have 300 different privacy policies that we've signed. 300 different terms and conditions, none of which we really have a record of. Most of which we've not actually understood, and agreed with, but we've still checked the box anyway. So that's the very very broken nature of the current model. So 7012 was designed to give us an alternative to that by standardizing part of the privacy policy journey. What's this one saying? Iain Henderson: This is an extract from the introduction where this was docs that had written this one which is basically saying the online world needs to work more like the offline world. You don't go into Starbucks across the road and they don't come and stick a tracker beacon. maybe Starbucks is a bad example. You don't go into the local bakers and get tracked all over the place, In every other shop that you go to. Whereas in the online world, those signals don't exist, And they need to be hardcoded and hardwired so that the websites, apps, organizations understand what's been asked of them and what they need to do. And one final introduction, this is a paper way dating way back to 2013 that says the current model which is known as notice and consent. Iain Henderson: So I give you notice of what we plan to do and you consent to that was regarded way back in 2013 as broken. And the bit in red that says we need to develop new norms because this model will never scale. And here we are whatever that is 12 years later and we're still doing the same model. Notice and consent utterly broken. I'm okay so far. Will Abramson: Mhm. Iain Henderson: So current online reality which sometimes it's easy to forget none of us can do anything at all online without that being done under terms the obvious question is who defined those terms until now the answer is always the organization that runs the service so that starts with your computer manufacturer you go through the manufacturer you go through the OS terms you can do the browser terms you do the ISP terms and we all just click and accept and move on because that's how things have evolved over the 30-year period. But it's easy to forget just how pervasive terms are. They are everywhere and they're broken everywhere. So my terms is our attempt to change that. My term specifies and enables a new ecosystem governed by contract rather than Right? Iain Henderson: If you're in GDPR governed places, that's probably a more meaningful statement. In GDPR, the one good thing about GDPR in my opinion and a lot of bad things was that it made every data exchange have to choose its legal basis. why am I asking this person to exchange data? Consent is one of the bases. legitimate interest, contract and then there's three more obscure ones for kind of national safety, personal safety, etc. But contract has always been one of the legal basis on which data can move backwards and forwards. So essentially we're saying replace consent die contract. and that's what the 712 standard itself is about. Come back to those other pieces of the jigsaw. Iain Henderson: It's underpinned by a WC3 thing called data privacy vocabulary. I don't know if any of you folks have bumped into that, but essentially it's a giant online dictionary of privacy and data protection words each of which has now got an IRI. It's got a definition. It's got a source. So if I say in my contract we do homorphic encryption that's not an isolated set of two words because I'm pointing to that IRI over there. So the whole ecos system starts to firm up. Second point on here the question is often who's this for? 00:15:00 Iain Henderson: it's specifically not for big tech, right? The one bunch that this will not be good for is Google, those organizations because they do the things that we're effectively trying to move beyond, mainly surveillance. Who is it right for is basically the 9% of organizations worldwide that don't do all that stuff. So in the early days, we expect it's about the local baker, right? Iain Henderson: or the local car repair shop or the local whatever that's fundamentally is not doing anything they shouldn't be doing with personal data. Therefore, why do they need their own privacy policy? Why can't they just use that easy standard one that says we're just doing baker stuff, right? And car repair stuff. So, current model data moves grudgingly manually under non-standardized terms with limited controls. hardly any enforcement. So current very broken model. The way I tend to think about it is the whole global economy is running on what I'll call two star fuel. It's rubbish data getting moved around at vast scale to no particularly great effect. Maybe five or six businesses do well out of it. Most of them are not doing particularly well in the current model. Iain Henderson: target model which I think is the steady state for the internet is data moves willingly right because we need to share data to make things happen it's automated it's under standardized terms with contractual controls that enable enforcement building blocks we're taking a similar approach to creative commons except we replace licenses with contract the license is relatively because you don't need to sign them. But we take the same approach where we're saying that okay there's 13 initial agreements and you can point to the ones that you want in each particular context. Iain Henderson: The agreements will be hosted at customer commons probably just in the US and other organizations probably my data global outside of the US but as long as it's a not for profofit in a relevant space they can be a host of these human legal and machine readable standard agreements. the 7012 piece is the handshake that says okay who makes the first move, who responds, how do they respond, etc. Iain Henderson: That is one of the ways that you can start to bring things to life where you're essentially saying if it's a cookie policy that's popping up, this text here, which is a bit blurred, is basically saying if you don't like our one, choose my terms and you click on that my terms button and that would then take you through the journey that ends up with the more friendly approach. And that's what we need to get into over the next three months is the visualization and the storytelling rather than The actual core of the technical bit of the standard is each person has an agent. And that's a bit ironic because in that group we've been talking about people having agents for about 5 years now. And much to my annoyance I is incredibly slow when it comes to moving these things through. Iain Henderson: But it does look that it's now going to publish at a time when a person having an agent is not going to seem as a weird thing, Because as we'll find out at IIW in the Gentic Workshop, lots of folk are talking about agents and building agents in and deploying agents. But person has an agent, organization has an agent, person points to agreement, said I want that one. Organization can say great, we take that one or they can say we don't like that one. How about this other one? and they're allowed one loop around negotiation and at that point they either sign or they walk away. When they sign both parties get a copy of the agreement. If they don't sign clearly they both walk away. So that's under the hood side of things. so the individual ends up with an artifact being managed for them by an agent that essentially remembers what deals they got in place with Iain Henderson: Clearly, we're not going to go through all of that, but I'll share that slide. That's the process flow. What happens when the individual initiates the dance, which is the preferred model in the technical standard. Personally, I don't think it's going to be the only model. I think the other module is going to be organization says we accept and provide the button that allows the individual to click and move on. 00:20:00 Will Abramson: Okay. Iain Henderson: On day one which I think mid January there will be 13 agreements which when they're signed to become contracts and I'll talk about the two different types. Don't worry about that. Type one assumes a one-off contribution of personal data for a definfined purpose. And there' There's personal data contribution for AI. So I wish to train or enable my data to be used to train models and deploy models. which I wish to contribute my data to a data for good project or PDC intent which is about intent casting for those of us in VRM world it's about sharing intent related data so that's type one of agreement and type two is about relationships i.e Iain Henderson: relationships between an individual and an organization, an ongoing relationship. whatever it is, eight of those, the most important ones are absolutely SDB base service delivery base just says just give me the basics, right? Do what you're supposed to do already, which is don't ask for more data than you need. Don't do more with it than you need. And be transparent about what you're doing. So SD base I think will be easily become the dominant start point. That will be the default proposal from an individual that just says just give me the basics don't do any fancy stuff. SDB DP is the same but I want a copy of the data. Iain Henderson: So that's essentially the data portability piece which makes it far more difficult for organizations to avoid data portability if my terms is that one. You then have these additional capabilities that the individual can grant to the organization that I call this ladder of trust that says, "Okay, we've been working in base mode, right, for 3 six months, and it's all going fine. I'll let you do analytics if you come up with a good reason why I should do or I'll let you do app tracking or I'll let you do profiling or I'll let you do anonymize sharing." Iain Henderson: So you have this escalating trust that builds up as it does in the real world which is basically over time and only when you've proven that you're worthy of it. So that was a very quick caner through. Iain Henderson: Does that make sense questions? And I would like the hard questions because that's what we need at this point in time. Will Abramson: Yeah, great. Will Abramson: So, yeah, jump on the queue if you have any questions. Jeff,… Iain Henderson: I mean,… Iain Henderson: I know that's a lot to take on,… Will Abramson: go for it. Iain Henderson: Yeah. JeffO - HumanOS: Hey I hope this is working all right. Can you hear me? Ian, I was wondering, are you finding that this is very digestible for folks? I know that you're dealing with a very technical community. Do they also sort of feel the sensibility of this approach,… JeffO - HumanOS: from that high tower of awareness all the way down to the ground where people will be standing? It seems really clear and really well phrased. I like the way you presented it. Thank you. Iain Henderson: Thanks Jeff. Iain Henderson: I think we present to different audiences very senior policy people and so by which I mean kind of EU policy folks house a lords in the UK policy folks that are worried at country scale AI things that's one part of the audience and they tend to say you wouldn't be coming here tell me about this if you hadn't worked out the technical bit so it seems to make sense and we Iain Henderson: We know full the current model is utterly broken and up until now we've never had an alternative to the current model. It might not be the one but it seems to be credible. So I think we get decent buy in so far at that level. Obviously that needs to turn into you thumbs up go ahead some kind of Adoption is not really possible until kind of mid January onwards. anything we do now and where we spend a lot of time at VRM day and I IW and probably the Gentic workshop talking about the practical side. the good news for some of you will know my data organization. They've agreed to be the first one worldwide to accept my terms. On the one hand you could say they would do right because they're not doing anything bad and they're kind of in this space. 00:25:00 Iain Henderson: But that makes the whole thing for those of us working in a project very tangible because that's an organization that's got 4,000 members all over the world. Clearly can't do anything bad with data, can't make any mistakes,**, can't have any problems, but they're saying we'll give it a try. And that allows us to work out like the journey with a real example that's no longer a hypothetical agent on person hypothetical agent on organization side. it's a real one. What does that actually mean? For their newsletters, for the subscription, for the payment services, for their Slack channel, for all that stuff. So, that's what we'll be doing over the next three months. I don't know if that answers your question or Jeff. I think multiple audiences. The ones that are most push back at the moment is actually the technical ones. Iain Henderson: Technical ones. when doc posted about it somewhere all the feedback was that kind of thing has been tried before by GTC and a bit of an echo somewhere so there's a fair amount of technical push back rightly so… Will Abramson: Yeah, Jeff,… Will Abramson: I think you got JeffO - HumanOS: Yeah. Yeah. JeffO - HumanOS: Thank you, Ann. Iain Henderson: because people are saying not that particular thing has been tried before but things like that have been tried before to protect people online so far it's not worked I think this one's got a chance because actually it's not a technical project. It's mainly a policy project. So our real audience is the policy makers that have to say actually consent is no longer the top bar. JeffO - HumanOS: Good. Iain Henderson: Contract is a better bar if the contract is being written by individual Will Abramson: Bill. I can't hear. Iain Henderson: No, I can't hear him. Will Abramson: I can't hear at maybe Greg, you want to go first and… Will Abramson: if Phil Greg Bernstein: My question was more about when you've talked to policy makers or… Greg Bernstein: discuss these things have you put together or demonstrated to people how much tracking is going on with current cell phone apps and things like that. It's like every app that, uses an SDK that includes a bunch of tracking mechanisms and… Greg Bernstein: things like that. I've been working on privacy enhancing cryptography, but it's like every place else in the world there's tracking going on and I was curious what you have done to help motivate, convince people how badly we need this functionality. I'm very in favor of this. Iain Henderson: Yeah. Yeah. Iain Henderson: Yeah. I think that's a good question,… Greg Bernstein: I didn't know about it. Iain Henderson: Iain Henderson: a good point, I think the reality is we are a small group working on a very big thing that have not had time to do all that other stuff. We have to rely on other folks in the community and there are lots of people who are banging the drum for all the bad stuff that's going on. I don't think we could realistically resource and clearly we'll point to all the things that we can point to but I think we're basically saying look right current model utterly broken. We're going to build a new world over there, And in that world,… Greg Bernstein: Nothing. Iain Henderson: there's no tracking. That's one thing I forgot to say about the contracts, The one thing that is specifically not allowed in any of the contracts is third party tracking. So, we plan to build a world over there in which there is no third party tracking. If you want to come and join us over there, great. Right. The water's nice. we don't expect the big guys to come over there or big tech is not going to come over there anytime I suspect big brands will be going hang on a minute we've got this tension between we want to build good relationships with our customers and yet we put them through this ceremony that's completely broken so I think we're running a webinar on the 5th of November and John Havens is leading that and John if you've ever met him is a great guy I mean Iain Henderson: He's an ex actor. So he's been part of the Screen Actors Guild contract negotiation with the big tech companies. That mean actors if their name, image, and likenesses and voice is getting hoovered up by big tech, they now get paid for it because there's a Everyone understands contract. Yeah, we wish to do something together or we are going to do something together. Here's the deal. So I think that fifth of November webinar is for the very senior stakeholders and we'll be going in with that we want to build a new world over there. 00:30:00 Iain Henderson: I think they all kind of know all the bad stuff that's going on. Maybe they choose to ignore it because there's no alternative. But I think what we'll be saying when I know jumping ahead for VRM day and IWA, Doc is basically going to say we need help on this, Because basically there's about 10 of us and the closer it gets to reality. We spent eight years working through frankly TDSI AAA processes and now that we're almost at the end of it, I've turned around to the rest of them and said, "By the way, we're only 50% of the way there, right? Because having the standard is a good thing. Iain Henderson: Deploying the standard is an entirely different thing." So, we're definitely going to be on the outreach for who wants to get involved, how can they help. Will Abramson: Thanks. … Will Abramson: Phil, did you fix your mic? Do you still have a question or… Phillip Long: I'm not sure if I have or not. Can you hear me? Will Abramson: I can hear you now? Yes. Iain Henderson: Yep. Good. Phillip Long: Thank an, I'm really really like the approach you've taken particularly with a way of trying to build some sort of scaled trust in this process. I mean the question that we've been talking about has been around how do we get the larger platforms that many people use to feel that they're not effectively losing the opportunity to use the data that they collect however they wish and the incentive to consider a change that is effectively lowering or equalizing the power distribution amongst the parties. And I was wondering if there is any pilot group of users that you might convince them to engage with so that they could try the scaling up of the trust before they would consider going full boore into doing it for all their customers. Iain Henderson: Yeah. Yeah. I think you're absolutely right, Phil. And I mean I am inevitably UK focused because that's where I am and that's where most of my network and I think we're in good shape in the UK for this particular thing because of various things because of Brexit because of we're somewhere in the middle and we get to plow our own poo so to speak and move relatively fast. Iain Henderson: So there's multiple parts of government are now saying, "Hang on a minute, that looks quite interesting." So we're standing up what we call the market innovation lab, which is basically a sandbox where organizations, whether they be private sector, or consumer advocates can play with this stuff and see how it goes. So that's the plan. And I would like to have an equivalent elsewhere,… Will Abramson: No. Cool. Iain Henderson: US, whatever. I see here. Hang on a minute. Somebody's come to fix my car. Just give me two seconds. Right. The car broke down this morning. So that's taken them about nine hours to come in and restart it. Hopefully they can do that. So I hope that answered your question, Phil. So there will be what we'll call the market innovation lab that allows people to play and experiment. There's another back to your original point about the big tech so to speak. Iain Henderson: There's a subtlety in the standard which basically says when an individual proposes my terms whichever one and the organization says yes that's great that's clearly recorded but if they say no that's also recorded and that essentially will build up a score of some kind that just says look we've asked Instagram three million times in the last week and they've always said no. So that's probably not going to change their approach, but that kind of thing will be there. We're also talking to some of the big what they call consent management providers like one trust. So ultimately they're the ones that do a lot of the plumbing for the current model and they're definitely sniffing around this current model as to how they can make a lot of money by my terms enabling organizations. Iain Henderson: And needs to be ways to play around with it without going to full deployment. The other thing that might happen on a deployment side, there's things like WordPress plug-in. So, the people at WordPress are actively aware of what we're doing and they're saying, "Right, 50% of the world's websites run on WordPress. We can build plugins that deal with the server agent or… 00:35:00 Iain Henderson: the organization agent side. That means anyone who's in WordPress could essentially accept this model relatively easily. Phillip Long: That's helpful. Thank you very much. And I think that the dissemination of those different labs or test beds in different lo localities or different jurisdictions is probably an essential component. Iain Henderson: Yeah. Yeah. Spin them up. Yeah. Yeah. Phillip Long: Phillip Long: Yeah. No,… Iain Henderson: I think so. Phillip Long: Phillip Long: great work. Thank you very much. Iain Henderson: Thank you. Will Abramson: So I have a question about enforcement so to get this this is a technical standard right… Will Abramson: which describes machine readable I guess eventually contract but who's checking that these contracts are going to be followed and… Will Abramson: who's following up on that making sure Iain Henderson: I think that's a good question. Iain Henderson: I'd expect no less. I was over at my data conference the week before last and I ran the first time I've been allowed to really talk about this stuff. It was two weeks ago because I e effectively prefer us to wait until it's published, but they now accept we need to be out there talking about it. Hence this kind of conversation and the four challenges that came up from the 35 or so people in that workshop were right you've got implementation challenges you've got user experience challenges you've got adoption challenges and you've got enforcement challenges all within the con construct of it's a bloody good idea what you're doing but you still got these four challenges which is why I was going back and saying to the doc and the rest of the team we need to scale Iain Henderson: I mean, we've always known that these challenges existed. When you're in the final stages of that standards process, I'm sure you guys know, it gets a bit down in the weeds and you kind of forget about that. Let's focus on get this thing published and worry about what comes later. the penny has now dropped that we need to start to think about what comes next. Obviously, we'll have a view on implementation, user experience, adoption, and… Iain Henderson: u enforcement, but it's not all specified yet would be the short version. Will Abramson: Yeah. I mean,… Will Abramson: it sounds like you have a good Sure. Iain Henderson: I think if you have a recorded agree, you have a recorded contract, you've got a better chance than if you don't. Will Abramson: Yeah. I was saying it just sounds like you have a good path for I'm a small business and… Iain Henderson: Sorry, you've been asking. Will Abramson: at the moment I have to think about my privacy policy anyway right I have to do that work or really I should be doing that work and… Will Abramson: so you're just kind of making it easier for them or not any more complicated but to choose some terms that are standard compliant like I'm going to use this SD base for example just accept that it's good from the individual side right… Iain Henderson: Yeah. Yeah. Will Abramson: because then they can just get used to these Will Abramson: are the standard things and I can understand those rather than having every single site show me this big thing that I have to read and understand and I don't understand it. So yeah, so I like Iain Henderson: I think that's part of it. you need an influencer type, So, in the US, you'll get Opera Winfrey to say, "Look, you're just buying a washing machine. That should be SD base, right?" So, that's part of the direction that it needs to go in. I think SD Base is the one that just says, "Look, just give me the basics, none of that fancy stuff." That's the one for an awful lot of organizations. If we get that out into the consent management providers, into the legal community, anyone who's building websites that gets to that messy bit about terms,… Iain Henderson: if we make it easy for them just to say, "Plug that one in. Will Abramson: So, I'm not seeing anyone else on the queue. Will Abramson: I can keep asking questions, but do jump on the queue if you have more. in the meantime, I was interested in … Will Abramson: how about the implementation challenges for getting individual agents in people's hands or wallets or website? part of this works if I do have this agent that is actually recording all the things that I've signed up for, that's a big part of it because then I can go back and say, "Look, this site has misused my data, but I've got proof that they signed off on you this contract. Iain Henderson: Yeah. Yeah. Iain Henderson: That's a very good point. How do you get agents in the hands of people? And I think there's a bit of a judo move that many people when we're talking about this kind of stuff now they say could that get rid of cookie banners right so that I never have to see another one of those again and the answer is if you can figure it you will never see another one again and everyone's going great where they sign up so I suspect we'll go in that kind of direction that says I never want I mean I know for a fact the EU are making a decision about where they're going to with cookie banners in November. Hopefully we can get that in. It just says if a person says blanket approach,… 00:40:00 Will Abramson: Would you imagine these agents might be integrated into a browser or… Iain Henderson: I do not want all that stuff going on. Never show me a cookie banner. They would all go away. So that judo move for you give people an agent because there's something that helps them do that that they like the sound of yeah that is a deployment challenge. Will Abramson: or are they something that runs external to a browser? if I'm just browsing the web, I'm going on a website on my computer, where does the agent live? Will Abramson: Good. Uh-huh. Iain Henderson: I mean, we've got discussions in the group at the moment that says anywhere from a single mobile my terms app that just runs the same everywhere. That's clearly one option. That's your most governed best user experience At the other end of the spectrum, it's just put it out there, right? And Doc and the rest of us just say we've done our bit. It's over to the market. or there's bits in the middle where you build a reference agent or a reference whatever and we've not yet decided where we're going to go on that spectrum. A lot of that will pan out at IW I suspect but I don't think it'll be browsers. I think we need to get into browsers eventually. I don't think that will be soon because I don't think they do anything that quickly. I think it will come from the fiduciary operators. Iain Henderson: If you look at what Richard Wit is doing with the Gleonet, he's essentially building a category of organizations that are data fiduciaries. So acting on behalf of the individual. they would be perfectly good places for an agent to show up. There's none of them running at any particular scale at the moment,… Iain Henderson: but it would be a decent start point. Okay, there's no more questions. Will Abramson: Thanks. … Will Abramson: any more questions? Iain Henderson: Thanks for that. I will drop off if you don't mind. I'll go and get my car fixed. Will Abramson: Yeah, good luck with that. Thanks, Ian. Iain Henderson: Yeah. Yeah, that should be okay. Will Abramson: Thanks for coming on. Iain Henderson: So, I'll send the slides over and… Will Abramson: Right. Yeah. Iain Henderson: then if anyone's got any questions or suggestions afterwards, just feel free. That's the mode we're in. Will Abramson: Much appreciated. Iain Henderson: Thanks all. Will Abramson: Yeah. Thank you. Iain Henderson: We'll see some of your IIW in a couple of weeks. Will Abramson: Cheers everyone. Have a good week. Bye. Meeting ended after 00:43:25 👋 *This editable transcript was computer generated and might contain errors. People can also change the text after it was created.*
Received on Tuesday, 7 October 2025 22:11:18 UTC