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Re: FYI: C2PA Releases Specification of World’s First Industry Standard for Content Provenance

From: Mike Prorock <mprorock@mesur.io>
Date: Wed, 26 Jan 2022 14:15:28 -0500
Message-ID: <CAGJKSNQzgN7BtUzCg0QbYCybQjOCLcUXGSDsuAvXEBTgX3ejMQ@mail.gmail.com>
To: Leonard Rosenthol <lrosenth@adobe.com>
Cc: "public-credentials@w3.org" <public-credentials@w3.org>
Thanks so much Leonard and team.  This is awesome and highly important work
that is much appreciated!

Mike Prorock
CTO, Founder
https://mesur.io/



On Wed, Jan 26, 2022 at 2:06 PM Leonard Rosenthol <lrosenth@adobe.com>
wrote:

> Just wanted to update folks here that the C2PA has released version 1.0 of
> their specification at
> https://c2pa.org/specifications/specifications/1.0/index.html.  As
> previously mentioned, it includes native support for VC’s for use in
> identification of actors (be they human, organizations, etc.).  Thanks to
> everyone here for their input on our work and helping us to deliver.
>
>
>
> Leonard
>
> _____________
>
>
>
> https://c2pa.org/post/release_1_pr/
>
>
>
> C2PA Releases Specification of World’s First Industry Standard for Content
> Provenance
>
> Designed for Broad Adoption of Tools to Identify Source and History of
> Digital Content
>
>
>
> SAN FRANCISCO, Calif. — January 26, 2022 — Today, the Coalition for
> Content Provenance and Authenticity (C2PA), an organization established to
> provide publishers, creators, and consumers with opt-in, flexible ways to
> understand the authenticity and provenance across various media types,
> released version 1.0 of its technical specification for digital provenance.
> This specification is the first of its kind and empowers content creators
> and editors worldwide to create tamper-evident media, by enabling them to
> selectively disclose information about who created or changed digital
> content and how it was altered. The C2PA’s work is the result of
> industry-wide collaborations focused on digital media transparency that
> will accelerate progress toward global adoption of content provenance.
>
>
>
> Given the deluge of digital content and rapidly advancing technology, it
> is challenging for consumers to trust what they see online. Deceptive
> content, such as deepfakes generated by artificial intelligence or more
> traditionally manipulated media, can be indistinguishable from the real
> thing, so establishing the provenance of media is critical to ensure
> transparency, understanding, and trust. This C2PA specification will
> provide platforms with a method to define what information is associated
> with each type of asset (e.g., images, videos, audio, or documents), how
> that information is presented and stored, and how evidence of tampering can
> be identified. As an open standard, it is designed to be adopted by any
> software, device, or online platform as well as by regulatory bodies and
> government agencies to establish standards for digital provenance.
>
>
>
> In conjunction with this announcement, today at 1:00 p.m. ET, the C2PA
> will host a public virtual event: Digital Content Provenance: Possibilities
> & Opportunities for the Future of the Internet in the Deepfake and
> Disinformation Era Policymakers, academics, and industry leaders will
> discuss the future of responsible digital media creation, publication, and
> sharing – in addition to providing a presentation and demonstration of the
> C2PA’s new technical specification. Free registration and more details for
> this virtual event are available here.
>
>
>
> “Today’s announcement marks a significant step toward addressing the rise
> in disinformation and facilitating trust online,” said Leonard Rosenthol,
> Chair of the C2PA Technical Working Group and Senior Principal Scientist,
> Adobe. “As the C2PA pursues the implementation of open digital provenance
> standards, broad adoption, prototyping and communication from coalition
> members and other external stakeholders will be critical to establish a
> system of verifiable integrity on the internet.”
>
>
>
> The C2PA was launched in February 2021 with founding members Adobe, Arm,
> BBC, Intel, Microsoft and Truepic, and has since expanded with additional
> members including Akamai, Canadian Broadcasting Corporation, Fastly,
> Twitter, WITNESS and others. This specification is informed by scenarios,
> workflows, and requirements gathered from industry experts, community
> feedback and partner organizations, including the Project Origin Alliance
> and the Content Authenticity Initiative (CAI). Following the release of its
> draft specification in September 2021, the C2PA went through a deliberate
> and thorough community review and feedback period to finalize the
> specification and ensure it reflects the complex nature of this effort. It
> is designed to enable global, opt-in adoption of digital provenance
> techniques through the creation of a rich ecosystem of digital
> provenance-enabled hardware and software for various individuals and
> organizations while meeting appropriate security requirements.
>
>
>
> Moving forward, the C2PA remains focused on ensuring that the
> specification is used in ways that respect privacy and personal control of
> data with a critical eye toward potential abuse and misuse. More details
> are available here. Ongoing public feedback on the C2PA’s technical
> specification can be submitted online and organizations interested in
> joining the C2PA can learn more through its website.
>
>
>
> C2PA Steering Committee Member Quotes
>
> Adobe
>
> “The C2PA’s release of the technical industry specification for digital
> content provenance is a monumental step for creators, publishers, and
> consumers everywhere, and Adobe is proud to help lead this effort to create
> a more trustworthy online ecosystem. With the specification published, we
> will continue to drive industry awareness of the importance of provenance
> and work to pursue broad adoption to fight the rise of inauthentic content
> online.” – Andy Parsons, Senior Director of the Content Authenticity
> Initiative (CAI), Adobe
>
>
>
> BBC
>
> “The release of the C2PA’s first specification for media provenance is a
> huge achievement in the way that the industry has come together to tackle
> the issues in such a short timescale. It is an important and exciting tool
> to help us tackle disinformation and for everyone to be able to determine
> where their content originated.” – Jatin Aythora, Director of Research &
> Development, BBC
>
>
>
> Intel
>
> “The C2PA’s release of its first specification is a significant milestone
> in establishing a technical standard designed to help address misleading
> information online through content provenance. Content creators,
> distributors and consumers worldwide should be able to take advantage of
> this technology by establishing and communicating the source and history of
> digital content. At Intel, we believe in creating world-changing technology
> that improves the life of every person on the planet, and the C2PA
> specification / technology is another step in that endeavor.” – Stephen
> Balogh, Technology Policy Specialist, Intel Corporation
>
>
>
> Microsoft
>
> “Today marks a watershed moment in trusted media online. The C2PA
> specification delivers an interoperable standard for media provenance
> across diverse digital ecosystems, providers, and markets. It enables
> technical solutions to help address problems of digital trust that
> challenge each of us on a daily basis. Microsoft is proud to have helped
> develop and lead this work through our commitment to the organization and
> looks forward to seeing this technology adopted.” – Andrew Jenks, C2PA
> Chair and Principal Program Manager, Microsoft
>
>
>
> Truepic
>
> “We have long believed that secure media provenance is the best way to
> relay high-integrity, authentic digital content online. An open standard in
> which any platform, website, app, or organization can ingest, preserve, and
> publish that content to consumers will be critical to achieving trust at
> internet scale. At a time of unprecedented fraud & visual disinformation,
> we are honored to deploy the first C2PA-compliant mobile camera.” – Jeff
> McGregor, CEO, Truepic
>
>
>
> About the C2PA
>
> The Coalition for Content Provenance and Authenticity (C2PA) is an open,
> technical standards body addressing the prevalence of misleading
> information online through the development of technical standards for
> certifying the source and history (or provenance) of digital content. C2PA
> is a Joint Development Foundation project. For more information, visit
> c2pa.org.
>
>
>
> Media Contacts
>
> Craig Corica, Adobe, ccorica@adobe.com
>
>
>
> Jill Pike, Finsbury Glover Hering, jill.pike@fgh.com
>
>
>
Received on Wednesday, 26 January 2022 19:15:54 UTC

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